1-2-3: The serendipity of action

1 pic from my camera roll

The internet is swamped with incredible entrepreneurs sharing their exact thoughts and actions that landed them on top.

But for some reason a majority of people stay at the bottom. Not making the kind of money they want. More importantly though, they are not learning.

That picture is me on the back of a motorbike a little f**cking drunk on my way to close another deal buy access to a product to grow our SaaS. Sounds kind of fun right?

Well, you miss the part where I followed Hormozi's advice to the T. He has a video talking about "what it takes" where he talks about how Gym Launch blew up.

He didn't leave his house for 1 year. He just worked. So that's what I did. I spent 6 months making no new friends. Going to no new events. Being "antisocial".

Now I have a product to sell and talk about to get people excited. Now I am making moves.

2 thoughts on progress

I.

Frustration, stuck points, and the valley of despair. Recently with our last marketing cycle we saw money coming in. $10,000 worth of it.

Some would call that a big win. And it is. What others would see is a lack a strategy. Avoiding the pitfalls and snakes in the grass that are right around the corner for any business on a growth trajectory.

Call this my lack of experience or just being an a**hole but to see sustained success a sustained effort is needed. You hear this talk all the time about the journey being the destination and falling in love with the process.

The thing is...we don't have a sustainable process. We are selling not to our avatar but to anyone that will buy our product.

Those responsible for building the business and our connections only want to talk about the product. Heck, we still don't know who our avatar is.

We might very well be evolving into an organization that talks about the thing instead of actually doing the thing.

II.

While the day to day operations are stalling the product is moving ahead. I am developing pride in the fact that my team operates like a machine and is continuing to do so more and more every day.

Day in and day out code is being written and features are being pushed. Operating like this has one major upside. Confidence.

Knowing that my part of the organization is going to continue to build an impressive application means I can easily prioritize what is next. Meaning the project's end goal is set. I can easily deflect distractions and accept meaningless information from other team members knowing what is valuable and what is not.

3 updates from the organization

I.

I believe we need to hold very tight as a team, have difficult conversations,?

and think together.? We are in a growing market and we are trying to solve a hge problem.?I definitely think we are sitting where the money is going, if we get market fit, it would be a VERY VERY strong FIT.

II.

AI is likely to enable people who never wanted to be on camera or who could never create content to create content. Maybe we are better off picking an even more specific niche.?

III.

Ideally once we are able to create a massive improvement in our product and acquire more users and affiliates, we want to get in a presenter with a massive following into outbrand and they will be the face and we can leverage their audience (kind of like skool did with hormozi)?

I think this could be a massive game changer for us. (I think that if someone who has a mass following would be the face, it can be great, ideally - id say a woman)?