1-2-1:TikTok's Algorithm Change ?? (What it Means for Marketers & Creators)

1 - Insight

Beyond Virality: Understanding TikTok's New Growth Patterns

TikTok was once-renowned 'million follower factory', famous for quick growth. Now creators are complaining about views. Is this an anecdotal issue? Something isolated to a handful of individuals or widespread?

Myself and the team at  Mekanism  partnered with  Trendpop  to find out.

We did a detailed analysis and uncovered some fascinating insights.

Here are some of the key takeaways:

• A significant reduction in 'massively viral' TikToks: The number of videos achieving over 10 million views peaked in February 2022 and has been declining ever since, halving by April 2023.
• A slight, but not statistically significant, decrease in average views: The decline in average views for videos with 10K+ and 100K+ views does not qualify as a statistical outlier, suggesting the situation isn't as alarming as it might seem.
• There's been a shift to a slower 'slow burn' model: Many creators have reported their content takes longer to hit the FYP. The data suggests TikTok's algorithm may have switched to a slower, longer growth arc.

Read the full post  here on AdWeek .

2 - Interesting Links/Shares

The Latest Social Media Trends For Brands

Rachel Karten provides a captivating overview of the latest brand tactics and trends in social. From the rise of Venn diagrams to the creative integration of AI as content characters her analysis offers insight into the latest social media trends.

Read her complete  Brand Social Trend Report here .

Max The Meat Guy: From Brand Deals To Brand Ownership

Transitioning from securing brand deals to establishing his own brand, Max The Meat Guy has amassed an extensive following of more than 12 million devoted fans across various social media platforms.

Renowned for his exceptional BBQ recipes, he now finds himself among a burgeoning cohort of creators who are revolutionizing revenue generation strategies. Max's latest endeavor involves the launch of his very own jerky company.

1 - Question

Are you noticing a decline in views on TikTok or are they on the rise?