1-2-1: Short Lived Success (29 YouTube Channels Crushing the Competition ??)

How much are Shorts dominating YouTube's fastest growing channels? How SNL & Netflix were dominated by YouTubers, and more ??

1 - Insight

The Top 50 Most Viewed Channels

(data via Tubefilter)

2 - Interesting Links

Trailblazing Talent: Two Trendsetting YouTubers Top the Charts

Two YouTubers made their mark on TV and film this past weekend. Mike Dahlquist (AKA Mike Diva), known for creating viral videos on YouTube since 2006, had the #1 trending video on the platform, a video he made for SNL.

Meanwhile, Joe Penna, originally known as ' MysteryGuitarMan ' on YouTube, found success in film as the writer and director of the survival drama "Arctic," which hit #2 on Netflix's trending movies.

I've known Mike for over a decade and hit him up to ask how he felt about it all.

Recognizing that both he and Joe's creations had such a big weekend, he stated "its rad to see other creators I came up with killing the game. We come from this era of Youtube that fostered creativity and trained people to be filmmakers."

Creators are often painted with a broad brush... that it's all selfies and clout.

In reality, that is (almost) always far from the truth.

YouTube gave these promising young filmmakers the platform they needed to get their start. They used it to break down the walls of 'traditional' Hollywood and are seeing success.

They challenge the notion that digital creators lack 'real' talent.

Instead, they demonstrate that the next Spielberg or Scorsese is hiding in plain sight.

This highlights the impact that YouTube and other social media platforms have had in giving a voice and platform to creative minds.

Monetize with mastery: Learn from The Creator Wizard

I get asked by a lot of creators about how they should approach working with brands.

Should they get a manager? How should they pitch a brand? How can they set a campaign up for success?

I direct them all to Justine Moore, AKA The Creator Wizard.

Justin is buddy and a seasoned pro with experience as a creator and agency founder. He now runs a school and community that teaches creators how to secure and manage their ideal brand deals.

Give him a follow, and sign up for his newsletter below ??????

1 - Question

Are you going to be checking Twitter during the Super Bowl? If not, what social media platform are you going to be watching closest?