08 LANDING PAGE MISTAKES THAT CAN TROUBLE YOUR BUSINESS.

Are you planning to get started a Payperclick advertising campaign for your business and need assistance in creating a landing page bring you leads and sales?

Here’s a quick summary of the errors highlighted to avoid in this infographic. Avoid the below given errors and convert your paid traffic into successful sales:

• Multiple calls to action
• Poorly written copy
• Bad typography
• Using low-quality images/Not using images at all
• Lengthy lead capture form
• Cluttered or complex page layout
• Slow page loading speed
• Not optimized for mobile devices

1. Multiple calls to action:

A good landing pages should be designed with one goal and motive in mind: transforming a visitor to a form. If there are multiple actions and routes that a visitor will follow, this will divert the attention from the main message. One call to action which is backed by a compelling copy of a highly user-friendly landing page, make the user’s conversion path clear, simple, intuitive and successful.

2. Poorly written copy:

With a simple call a well-written text is essential in an intuitive way to convert. Of course, grammar, punctuation, and spelling are important factors to consider, but a large amount of interrupted and excess text on the landing page can be offensive to the visitor. The text should be split into short paragraphs and bullets, there should be enough words to get the reader’s attention, provide more context, and tell the user what to do next.

3. Bad typography:

After running difficult on phrase smithing the copy to transform visitors, ensure that it's easy and understandable for them while reading it. The size, colour, font, and format of the text all have an impact on clarity, readability and the consumer experience. Do not use copies that are too small or too light which are difficult to read because of the background. If you are using background images or patterns, check the layout of all your devices to make sure that all parts of the copy are high contrast and easy to read.

4. Using no or low-quality images:

Images play an important role in building a great landing page. Properly placed images on the landing page quickly create context and convey a message to website visitors who are often in a hurry. Poor-quality images, which includes pixelated generic, corny, or dated stock photographs are a turnoff which could ruin your landing page and reflect poorly for your brand or business, it will make your offerings much less enticing and effective.

5. Detailed lead capture form:

The products or offers on landing page are supposed to be so engaging to the visitor which make them interested and give up their personal details for the further process like; their name, email, and different records, which help you to connect them. If you ask too much personal or general information in exchange of a simple offer, your visitor will get irritated and leave the site as nobody is interested in providing this much information. So, avoid length lead capture form.

6. Overload or complex page layout:

Web users reads from left to right and from top to bottom as per usability research. So, keep this in your mind while placing landing page headings, texts, call to action, and forms. The successful flow of the landing page is to first present the headline that attracts user’s attention, then display the subheadline to provide context, which get the visitor to read more, and then “sell” the offer by combining text and images. Finally, a form with instructions which tells them that how to receive the offer.

7. Slow loading page:

Do you know a one-second delay in website load times can reduce conversions by 7%. Research also shows that a whopping 40% of web users abandon their website if it takes more than 3 seconds to load. Fast load time is vital for any web page to your website especially for your landing page. Keep away from immoderate use of sliders and different features that is probably weighing the burden time down, when it come to landing web page design. Make sure your visitor’s experience is not much time consuming.

8. Not Perfect for mobile devices:

As per Reuters research report, 75% of Internet usage comes from mobile devices in 2017, but still there are many companies which are unable to offer mobile-friendly layouts. While working on landing page you must consider how your landing page will look on mobile device, not only this you also need to consider the other demands of your mobile visitor when filling out the form.