#073 : Insights __ How Advanced Cosmeceuticals enhanced their customer experience with a multi-brand platform on Shopify Plus.

advancedcosmeceuticals.com.au

The Advanced Cosmeceuticals Skin Group is a provider of premium aesthetic devices and cosmeceutical skincare products, offering customised and integrated solutions to medical, skincare and aesthetic professionals, throughout Australia and New Zealand. ASCG represents a stable of brands that are at the forefront of evolving trends, science, technology and innovation.

Advanced Cosmeceuticals approached Overdose. Australia with the task of developing a unified Shopify Plus website capable of hosting all their brands. Their primary goal was to transition from their existing platform and bring together the sale of all their brand products under one website.

Through multiple rounds of design refinements and feedback integration, we meticulously explored the most efficient method of presenting all their brands, resulting in improved product and brand awareness.

Integrations

As a part of this project, Overdose. effectively implemented a comprehensive technology solution that aimed to elevate the eCommerce capabilities of Advanced Cosmeceuticals. This implementation introduced a brand selector feature, enabling users to make purchases from multiple brands while enjoying a unique experience tailored to each brand. Our team harnessed Shopify to establish a seamless integration with their back-office SAP system. Additionally, we integrated LiveChat, Intelligent Search and Klaviyo, all designed to provide an exceptional user experience.

Challenge

CHALLENGE #001 : Streamlining Multi-Brand Representation

Advanced Cosmeceuticals needed a solution to enable customers to purchase different brands through the Advanced Cosmeceuticals website while providing a customised brand experience for users.

SOLUTION : The Overdose. design team worked closely with the Advanced Cosmeceuticals team to gain a comprehensive understanding of their needs. Together, they devised a brand selector, offering users the option to choose specific brands. This feature enhances the shopping experience, ensuring users receive a more personalised journey when browsing and making purchases from their preferred brand.

Testimonial

"The Overdose. team were wonderful to work with on this project, we had complex needs, goals and a large number of stakeholders working on this project. The Overdose team worked with agility and speed to get us to our end result in record time. The dream was to launch our new branding with a bang, while servicing B2B and DTC needs which the team helped us from concept to design and to finally execute a very timely launch. The app partners they chose for us were perfect and they helped us to create a seamless tech stack and process that the rest of our website suite has followed to date. We were very happy with the outcome and continue to work with overdose today across all of our brands.“

Ashley Wangmann

eCommerce Manager

Advanced Cosmeceuticals

Results

Reporting Period: January 2024 - June 2024 YoY. (Previous site VS new site).

• Increased Revenue : +1000%
• Increased Conversion Rate : +208%
• Increased Transactions : +283%
• Increased Sessions : +127%

UX & UI

The Advanced Cosmeceuticals Skin Group joined forces with Overdose. Australia for a transformative journey to elevate their online presence. The primary objective was to evolve their website into a robust eCommerce platform, making their premium skincare products and aesthetic devices accessible to a wider audience.

The Overdose. Design team not only succeeded in achieving this eCommerce transformation but also designed a seamless multi-brand shopping experience. This innovation enables users to effortlessly explore and purchase products from several leading brands, all within a single platform.

Additionally, a clinic locator feature was seamlessly integrated, simplifying the process for users to find clinics that stock their products and offer skincare treatments, thereby strengthening partnerships with local providers.

The Overdose. Design experts played a significant role in elevating the website’s design, creating a modern, clean and contemporary appearance. The design was thoughtfully curated to meet not only aesthetic standards but also to enhance the overall user experience. The result is a website that is not only functionally robust but also visually appealing, effectively reinforcing The Advanced Cosmeceuticals Skin Group’s position as a forward-thinking industry leader.

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