07 Lessons PR Practitioners can learn from Mother Teresa

Mother Teresa is a woman who is known worldwide for her compassion, empathy, and selflessness. Even after her death, she is remembered for her dedication to the people and society. Today, brands aim to create a long-lasting image among the audience. Following the example of Mother Teresa, PR practitioners can learn many lessons which will help them build a long-lasting image for their clients. Here are 07 lessons that every PR should follow:

1. Make your audience your priority?

Mother Teresa once said,

“Let no one ever come to you without leaving happier”.

Brands exist for their customers. After all, it is the public who buys the products and services. Throughout her life, Mother Teresa lived for the well-being of other people and devoted herself to living in charity, poverty, and chastity. Brands too, need to be people-centric and convey humanity to their people. Mother Teresa’s putting people-first attitude is something brands should adopt for themselves.

2. Practice what you preach

The brands must be recognized as someone people can trust. There’s nothing worse than a brand that says something but does the opposite. Mother Teresa all her life taught others to live for the well-being of others. She lived in poverty but begged for food and supplies to help others. PR practitioners too must keep in mind that practicing what you preach stands as a testament to what you are.???

3. Work hard, even if no one is watching

It took a lot of time for Mother Teresa to gain momentum. With the evolution of the digital age, the perception of success is changed. It is nowadays believed that success can be achieved overnight. But, this is a wrong perception. To achieve success, one needs to work hard and stay focused. Many times, you may face failure or feel underappreciated, but that should not divert your focus from your goals. Often, we don’t see the hard work done, but we know it is there.

4.?Instead of following other's footsteps, make your trend

Even after achieving worldwide recognition, Mother Teresa continued to live a simple life without caring what people thought. She accepted people with open arms and gave them love and care. Brands having the ability to be counter-cultural can bring a whole lot of changes in the life of their audiences. It is a risk but at the same time very effective. Making your trend to benefit your customer will increase your brand value and reach in the market and will make you stand out in the crowd.

5.?Believe in your cause

Mother Teresa worked and lived for her mission to help the poor and bring them closer to god. Her self-sacrifice during her lifetime is worth it because of the end cause. Similarly, PR practitioners should also keep in mind that brands need to breathe and live for what they’re offering to society. They should believe in the cause. This will not only give them a sense of purpose in the work itself but will also ensure that those promoting the products are genuine. Brands can only reach their full potential if they have complete faith in their goals and are ready to work for them.

6.?Never change what you are

One thing which makes Mother Teresa a remarkable person is she never strayed from her work. After becoming famous she had the opportunity to live a comfortable life, but she never strayed from her task at hand- to better the lives of the poor and vulnerable, and kept on working and helping others. Brands too, should not be swept away by the increase in their demands and popularity. They should not get addicted to their fame and forget their root cause. With so many distractions lurking around, brands must make the right choices to reach their endgame.

7.?Be Resourceful

Mother Teresa was resourceful with what she was given and used it to help others. Before making strategies, PR Practitioners should have the insight and analyze what is the impact of their brand in society. Mother Teresa taught us that we should not be wasteful. Engaging with various philanthropic causes to give back to society is something every brand should indulge in. With the use of all your resources, find ways to help and support those who are in need to make this world a better place to live.