056: Did someone say POP CULTURE? ??

TikTok has been wild with so many pop culture moments from the Brooke and Clinton drama to everyone doing the Dallas Cowboys 'Thunderstruck' dance! Let's get into it!! ??

???TikTok Trending Videos:

• Give me 14 of them right now: This trend is perfect for businesses! This trend is about something that is 'spectacular' that you want multiple of them. Brands can use this for their product whether it be food, clothes or anything!! ??
• The dragon warrior is me: This trend is a really fun one! This showcases a moment where the answer is clearly you to answer a question, for example; who is the best sibling ever, trying to figure out who spends all my money etc. Brands can use this trend to showcase 'who is the best employee' or 'who has the best style' etc. ??
• Dress to impress theme: This trend is perfect for fashion brands to showcase a theme and how they would dress for it, the poses are also inspired by dress to impress on Roblox and each outfit is ranked by 5 stars. Duolingo of course jumped on this trend too and they did it such a good job! Brands can use this of course for fashion but also for other themes like for food, 'theme: bulking season' or for jewellery 'theme: shine bright like a diamond' etc. ??

?? TikTok Trending Audio:

• She's country - Jason Aldean: This song has blown up through the Montana Boyz using it so much this past week! This one is a great lip sync to do with your friends or to showcase various people in a video. ??
• Inside Out emotions: This one would be great for an officetok video! This showcases all the different emotions in Inside Out, each emotion could line up to a different person, outfit or expression! ??
• Dominic x Brazil Declan: This song is such a vibe for summer and can be used as any backing tracking for any video, a lot of creators have used it to showcase their vacations and adventures.

?? TikTok Updates:

TikTok Shares Updated Trend Insights for Marketers

TikTok published its What’s Next trend prediction report in December last year, which outlined the key engagement shifts it was seeing in the app. And now, it’s published a new “What’s Next: In Action” update, which aims to provide more insight into how its trend predictions have evolved throughout the year, and what marketers should be aware of heading into the second half of 2024.

TikTok has also included an updated list of key hashtags to help marketers tap into each trend. Each summary also includes a brand example and key notes, while there are also some broader trend notes relating to TikTok user behaviours and shifts.

The report also includes overall summaries and tips, linked back to its initial trend notes. It’s a good overview of the current state of TikTok trends, and where brands should be looking, with some practical examples of how marketers can tap into key trends.

You can download TikTok’s 20-page “What’s Next: In Action” report here.

?? Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Clinton Kane x Brooke Schofield drama
• Glastonbury Festival
• The Bear S3
• Mr Beast in Australia
• Dallas Cowboys: America's Sweethearts
• Bet Awards 2024
• Hwak Tuah girl and Zach Bryan

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends??

See you next week! ??