055: Hawk Tuah Girl? ??

TikTok has been wild with this one making it's way across to Instagram and even turned this girl into a CapCut meme. We also have some exciting collectable profile badges for all those Swifties! Let's get into it! ??

???TikTok Trending Videos:

• Of course, I'm delusional: This trend from Inside Out 2 really is a vibe! It showcases a moment that you are a little bit delusion about whether this be 'thinking you can get Olivia Rodrigo tickets' or 'thinking you can finish a whole meal by yourself' etc. Brands can jump on this trend to showcase either a delulu staff member or a delulu moment that they had; like 'thinking that ordering some more sizes would make our product not sell out' etc.
• Hwak Tuah: This CapCut trend is making it's way around as so many people know know the hwak tuah girl and have been using this trend to showcase a moment or something that they find attractive. I would love to see how brands can use this in a fun way, just like the livgolfleague or the gamingbible.

?? TikTok Trending Audio:

• Nasty - Tinashe: This song has blown up this past week on TikTok with even Duolingo using this song! This sound can showcase a moment that you have been 'nasty'. ??
• 360 - Charlie XCX: Charlie XCX just released her brnad new album Brat and this song is already making waves on TikTok. This song is perfect for those truly iconic moments and everything in between!
• Tyla Dance: Everyone is trying to recreate this viral moment of Tyla dancing and this sound has blown up with it as so many creators have tried to do the dance themselves. I'm waiting to see a brand with a mascot like Duolingo.

?? TikTok Updates:

TikTok Announces New Taylor Swift In-App Experience

Now that TikTok is allowed to use Universal Music artists again, it’s looking to highlight arguably the biggest recording artist of the moment in a new, dedicated in-app experience.

“[The Eras Tour Experience] will give Swifties a chance to win album-branded profile frames and collect digital friendship beads to build the ultimate friendship bracelet. Each week, fans will have the opportunity to complete new album-themed tasks where they will earn themed-profile frames and digital beads to create their own in-app friendship bracelet.” as per TikTok.

The campaign will run for 11 weeks, with fans prompted to undertake various tasks in the app to win these digital gifts.

It’s a smart promotion, both for TikTok and Universal, and highlights the potential of TikTok for music engagement.

TikTok Launches New Image Sharing App Called Whee

TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends.

TikTok’s latest app experiment is something called Whee, which is an Instagram-like feed of images, designed to only be shared with friends.

"Whee is a new social app created to keep you connected with your close friends through life’s spontaneous moments. Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self. Whee is the best place for close friends to share life moments.”

But hang on, didn’t TikTok already release a still image based app?

Yes, yes it did. Back in April, TikTok launched a separate app called Notes, which is also a photo sharing app.

So what makes Whee and Notes different, and why is TikTok so hell-bent on facilitating image sharing, alongside its main short-form video app?

Well, in terms of difference, Whee seems to be focused on friend sharing only, while Notes is a more broad audience type app. We will see how both get used or perceived by the market.

?? Creator To Watch: Sean Schutt

Sean is 'that guy' and I mean it! Sean does skits all about being a certain guy in a situation like POV: that guy that is trying desperately for you to notice him. I love his skits as they are so fun and relatable, hes already making waves with just under a million followers and he is definitely growing at a steady rate!

I can see him working with brands like Tinder to showcase a POV of a date night, or a drink brand as he regularly also makes drinks on his channel.

Lessssgooo Sean!

?? Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Donald Sutherland passing
• Justin Timberlake DUI
• Winter Solstice
• Charli XCX 'Brat' Album
• Chappell Roan on Jimmy Fallon
• Hawk Tuah Girl

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends??

See you next week! ??