045: Will there be a new most liked video? ??

There's a new video on the block ready to take over as the most liked video on TikTok after Bella Porch, chocolate covered strawberries and that UNO edit ?? Will Leah Halton break the record? Stay tuned to find out!! ??

???TikTok Trending Videos:

• Send it to me please: This trend is for a situation that you want to see the results or what's happening. Creators have used this for moments when their friend takes a photo of them, or when they want to see a picture of their crush. Brands can use this sound for when they have an exclusive sale, item or new campaign or collection coming soon to hype up their customers. ??
• Jojo Siwa - no one has made this dramatic of a change: Jojo has come back with a bang with her new song Karma and also doing so many interviews where this trend is pulled from. Use this sound to talk about a moment that you thought was revolutionary but really wasn't. For example this could be when you wore fringe or galaxy tights back in 2012, this works the same way with companies they can throwback to a weird or bad brand moment that they thought was the best idea/ product ever. ??
• This is the first place they will go: This trending carousel is a moment/ place/ person or thing that you always go back to or that you would go to if you needed to escape. This one is perfect for brands to showcase that their customers always go back to their website or the cool meeting room if they want more EGC related content. ??

?? TikTok Trending Audio:

• Praise Jah in the Moonlight - YG Marley: This song has blown up over the past week due to Leah Halton's video gaining more than 600M views! People have been recreating her video and using this sound to also drive traction to their own content. ??
• Espresso - Sabrina Carpenter: This song came out just in time for Coachella and is already all over TikTok! This song is perfect for a lip-sync moment or a cute OOTD. I can also definitely see a coffee company using this to advertise their 'espresso' ??
• Tell Ur GF - Lay Bankz : This song has a cute little dance that goes with it but it also is a great trending sound to use as a backing track for fun videos with your bestie or as a transition. ??

?? TikTok Updates:

Some Taylor Swift Tracks Return to TikTok, Despite Ongoing Dispute With UMG

As a quick recap, back in January, UMG announced that it would be pulling its tracks from TikTok after the two parties could not come to terms on a new licensing agreement. UMG is one of the biggest music producers in the world, with artists like Adele,?Drake, and Billie Eilish on its books.

And, of course, Taylor Swift.

But now, with Swift’s new album set for release next week, some Swift tracks are back, though the details of the deal are not clear.

“It seems likely that the platform reached a separate deal with Swift, who owns her masters and presumably would have the ability to strike her own arrangement, even though her music is distributed by UMG and she signed with the company’s publishing division in 2020.”

Variety also notes that Swift may have an individual promotion deal with TikTok for her new album, which is why her songs are back in the app.

?? Creator To Watch: Leah Halton

If you haven't been on TiKTok you are missing out on 'that girl' who got over 600M views (and growing!) for lip-syncing this video , she also on the way to break the record for the most liked video on TikTok!

Leah Halton is a Melbourne based model, Youtuber and now the prettiest girl on TikTok. From this video she has gained over 3M followers on TikTok. I can definitely see brands working with her in a similar way to how she originally blew up through the outfit she's wearing in the car, to the makeup she's using.

Brands have worked with her in the past due to the amount of followers she also has gained on Instagram and Youtube, I sense a potential collaboration with a big brand also coming soon!! (potentially an Aussie one similar to what Beginning Boutique did with Isabelle Petzl and when she blew up with this sound .)

?? Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Coachella 2024
• Sabrina Carpenter - Espresso
• Bluey Last Episode
• Heartbreak High S2
• Morgan Wallen throws chair
• Joker 2

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends??

See you next week! ??