04. CONNECT // ADI.TV

Welcome to the 04. edition of CONNECT // ADI.tv where we'll share insights, innovations, and project highlights in digital venue transformation with our subscribers.

The Power of Content to CONNECT

At ADI, we believe that powerful content can transform any space, event, or matchday into an unforgettable experience. From energising fans at world-class sporting events to reimagining leisure venues and stadiums, our innovative solutions inspire audiences and elevate engagement.

In this issue, we’re showcasing some of our most exciting recent projects, including our dynamic content delivery for the UCI Track Champions League, creative concepts for England Netball, and impactful activations at Printworks. Plus, get a glimpse into how we’re #MakingTheMatchday for thousands of fans every week and learn more about our VenueTech Roadshow.

Let’s dive in and explore how content connects, engages, and transforms.

Enhancing Fan Engagement with Dynamic Content at the UCI Track Champions League

At the UCI Track Champions League, ADI are taking fan engagement to new heights with dynamic content experiences. From immersive track-wide projections and interactive fan apps to live DJs and AI-driven fan cams, our creative approach will transform three different velodromes across five rounds in the UK and Europe.

These content-driven experiences not only energise on-site audiences but also create a captivating atmosphere for viewers in over 100 countries, through our seamless creative integration with broadcast, setting a new standard for engagement in track cycling.

Take a look at what we're delivering for UCI Track Champions! >

New Concepts, Bold Impact: ADI’s Creative Vision for England Netball 2025

For the 2025 England Netball Vitality Horizon Series, we've reimagined the players' arrivals and crowd activation experience with a fresh new creative concept. Our talented in-house creative team delivers a complete content solution - from concept to screen.

Featuring studio shoots, innovative LED backdrops and immersive motion graphics, our vibrant content pairs perfectly with high-energy Sports Presentation during the games to elevate the excitement and raise the profile of women's sport.

Take a look behind the scenes at our latest delivery for England Netball! >

Content to Uplift Leisure Venues: Printworks Activations

Our recent activations at Printworks showcase how dynamic content can transform leisure venues. By blending custom visuals, cutting-edge LED Technology, and interactive digital experiences, we’ve elevated the venue’s atmosphere. Visitors are drawn into an engaging, ever-evolving environment that boosts brand presence and audience enjoyment.

This tailored content approach not only captivates guests but also reinforces Printworks as a premier leisure destination, with over 8 million guests each year.

Take a look at some of this year's activations at Printworks...

#WeMakeTheMatchday: Entertaining Thousands of Fans Every Week Across UK Stadiums

Each season, ADI brings live matchday entertainment to millions of fans. From LIVE matchday programming and broadcast services to providing cutting-edge LED stadium screen technology, we support over 50% of UK Premier League, EPFL, and EFL clubs to make the matchday.

With more digital assets in-bowl than ever, clubs rely on ADI to deliver hours of dynamic content to bring their stadiums to life; keeping fans entertained and engaged. Interactive infotainment, like quizzes and social walls, sets the tone during the pre-match build-up, alongside hype-driven content to amplify excitement. Matchdays also feature brand activations, club announcements, and curated historic moments, with in-game highlights such as goal stings, player profiles, and live stats adding to the drama.

Check out the video below to see how dynamic matchday content and sports presentation has revolutionised the the matchday for fans at Crystal Palace FC...

Discover how we #WeMakeTheMatchday >

VenueTech Roadshow: Bringing LED Innovation to Life

We've hit the road to showcase how cutting-edge LED technology and dynamic content can transform spaces into vibrant, engaging experiences. Our hands-on learning sessions with Architects and Placemakers across the UK have demonstrated the immense potential of media architecture in creating unforgettable environments.

New Year will see us on the move again, alongside our continued Architects and Placemakers Tour, we'll be re-launching our Sports Stadiums & Federations Tour, offering even more insights into the power of LED innovation.

Want to join us? Find out what's in store and register your interest today >

And, that's all for this month!

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