#027 Happy New (RCS) Year

Welcome into 2025 everyone and happy new year!

Hope you all had a blast and time to re-charge for an exciting year ahead.

In China it′s year of the Snake, what reminds me of the former Nokia Game many decades ago, so it seems to be the perfect year for the next remarkable evolution in mobile communication :-D

Coverage Update: We have already enabled more than 53m unique user with RCS in Germany what is more than +20% than Whatsapp user (44m) - and we don′t stop!

Up-to-date coverage is also published under www.rcsbusinessmessaging.de / FAQ section.

James Brown has shared their top10 findings of RCS campaigns run through the holiday season and I will list them up here for your easy read:

1. +50-100% CTR improvement is a given -> full read
2. +60-70% higher Conversion Rates -> full read
3. +60-80% incremental revenue results -> full read
4. It′s the better UX that matters most -> full read
5. Use real time data to optimize campaigns -> full read
6. ROI more than worth it to uplift to RCS -> full read
7. Prepare your audience for conversational -> full read
8. Add "Buy now" Buttons to generate revenue -> full read
9. The design of your communication drives loyalty -> full read
10. Why overthinking is holding you back from succes -> full read

This year we will be present on the following events with an own booth:

• OMR Festival 2025 - Das Festival für das digitale Universum 06/07.05.2025 Hamburg, GER
• DMEXCO - Digital Marketing Exposition & Conference 17/18.09.2025 Cologne, GER

Google has added deep linking information to their developer documentation to explain what needs to be done for providing a seamless P2A user experience like with a QR-Code

=> related documentation to be found here: Start a conversation from a URL ?|? RCS Business Messaging ?|? Google for Developers

Reachable user with RCS on a doctor appointment reminder service in GER are touching the 80% what Seven is showing on their website with the live statistics:

Samsung has begun to send notification to their users saying they should download/ switch to Google Messages to keep full messaging experience as they will stop supporting their own messaging app at some point.

Read more insights here: Samsung reveals why it's dropping Samsung Messages for Google Messages (Update)

Enough for today, so hope everybody is good and ready to ride the waves ;-)

Yours, #B