025: Over $250 million spent in digital gifts? ??

TikTok users sent over $250 million in digital gifts to live-streamers in the app just in Q3 alone. ?? More and more money is being put into TikTok by both brands but also users! If you are still unsure about TikTok read that first sentence again! ??

???TikTok Trending Videos:

• Don't tell anyone: This trend is a really fun one that shows that you can't keep a secret from your best friend or boy/ girlfriend. It shows you locking your lips after someone telling you to keep it a secret and then your partner unlocking your lips and making you tell them. This would be such a fun idea for brands to do this with Black Friday coming up, the secret could be the code or what's going to be on sale. ??
• What a wonderful girl: This trend has BLOWN up! It has even made it's way onto Instagram within the past week. This CapCut trend is super easy to replicate and works for almost anyone! Brands could easily use this trend for 'when you see a customer walking down the street in your brand', 'when you give the client exactly what they want' etc. Anything that makes you or them a 'wonderful girl' ??
• 2020 vs. 2023 Barbie: This trend shows off an example of what you were like in 2020 vs. 2023, in a sense how you have glowed up. Companies can also jump on this trend with their CEO or to showcase the growth in their office space or even follower numbers. ↗?

?? TikTok Trending Audio:

• Is It Over Now? - Taylor Swift: For the second week in a row! This song from the vault has gained over 47.2k videos in a week, that is an increase of 30k from last week! Get on this one quick! ??
• What's Up RiRi: This sound is a really fun one that I have seen couples dominate on TikTok. Brands can use the trend for 2 people in a video whether it's co-workers or even 2 models showcasing the product. ??
• Ex's Tate McRae unreleased: Tate does it again with a snippet of another song called 'Ex's'. In just under a week it has already been used in 6800 videos and with how well greedy did, I can see that this will have the same effect! ?

?? TikTok Updates:

New Report Shows More Users Are Spending Money on TikTok

According to a new report from The Information, TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone, underlining a growing trend that could still lead to TikTok generating more income from in-app sales.

Trends like NPC streamers, via popular creators like Pinkydoll, have sparked broader interest in the practice, in which viewers can donate virtual gifts to trigger a reaction from the streamer.

User are getting more comfortable with in-app shopping and the TikTok counterpart Douyin is already implementing fast food That seems like it could be an area of opportunity, catching users in-stream with the latest deals. And the more that TikTok can get people spending money via the app, the more likely it’ll be able to convert those behaviors to more products and offerings.

TikTok Launches New Guide for Fashion Marketers

TikTok has published a new marketing guide for fashion brands, which includes a heap of audience insights, tips, and case study examples to help get your TikTok marketing strategy on the right track.

You can download the full, 29-page guide here. First off, the guide provides an overview of TikTok’s reach and audience, with specific notes on in-app engagement. The second half of the guide looks more specifically at marketing tactics, including what TikTok users are looking for from fashion brands in the app.

I 100% recommend it for anyone who is in the space to see direct fashion related stats!

?? Creator To Watch: JasmineTXO

Jasmine is an absolute powerhouse! She has over 6.1M followers on TikTok and the numbers are still growing!

She create nostalgic throwback content which resonates with her audience so well, the numbers speak for themselves. I can definitely see a fashion brand sponsoring one of the characters she plays with an outfit or even a brand that wants to throw it back to the 2000's which is a great way to get Gen Z to love and remember a product. I also see a collaboration with Disney and her to create something iconic like the classic 'you're watching Disney channel' arm movement. ??

?? Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Melbourne Cup 2023
• Kourtney Kardashian welcomes baby boy
• Nathan Cleary & Mary Flower
• Heidi Klum's Halloween Party
• Ballon d'Or 2023

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends??

See you next week! ??