#021 - The Fitness Market is Changing: Here's How to Stay Ahead
Samara Al Badri
Marketing, Executive & Virtual Assistance Agency | Health, E-Commerce, and Mission-Driven Brands | Insights: Marketing, Career Growth & Wellness | Helping CEOs & Brands Scale | Subscribe ??
The fitness market looks different every year, and 2025 brings fresh opportunities for your health and wellness business.
And understanding what's hot right now helps you make better choices about where to put your time and money.
Let's look at the top fitness trends that are getting people excited to move, sweat, and stick with their programs.
Whether you run a full-service gym or an online training business…
These insights will help you grow your client base and boost your offerings.
Trending in Fitness Tech
Wearables
The American College of Sports Medicine has named wearable technology the number one fitness trend for 2025, and it's easy to see why.
Gone are the days of basic step counting.
Today's fitness devices track sleep patterns, monitor recovery, and give workout suggestions based on the body's readiness.
Your clients are already using these tools.
Now it's time to make their data work for your business.
Training Apps
The best fitness apps blend clear workout guidance with progress tracking and community features.
Consider either creating custom workouts for existing platforms or developing your own branded app experience.
Using Data for Better Results
Those numbers from wearables and apps?
They're going to be useful for your training programs.
Track client patterns, adjust workouts based on progress, and show clear proof of improvements.
When clients see real results, they stay longer.
Digital Training
Digital fitness is set to capture 18% of the market by 2028, representing a massive $79.3 billion opportunity.
Skip the tired "hybrid is here to stay" talk.
Instead, focus on building quality virtual coaching that works around your clients' lives.
Blend live sessions, recorded workouts, and check-ins that keep people moving toward their goals.
Popular Workout Styles
High-Intensity Training Updates
HIIT keeps evolving because it works.
Clients want short and effective workouts that fit their schedules.
The key change?
More focus on form and recovery to prevent burnout and keep clients consistent.
Strength Training Growth
More clients understand that building muscle matters at every age.
They're looking for programs that also improve their daily movement and support long-term health.
Create clear plans that help beginners feel confident with weights.
Mixed Training Methods
Your clients want variety that makes sense.
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Blend cardio, strength, and mobility work into programs that keep them interested and hitting their goals.
Think beyond random workout mixing—create purposeful combinations.
Group Training
People still choose group workouts for motivation and community.
The winning formula?
Small groups with enough attention to encourage teamwork and clear tracking of progress.
Give your clients both the social push and the personal attention they need.
Growing Market Segments
Fitness for the 50+ Market
The ACSM has ranked “Fitness Programs for Older Adults” as #3 in their top worldwide fitness trends for 2025, confirming what we're seeing in the market—this group wants more than "senior fitness."
They're looking for challenging workouts that respect their bodies.
Design programs focusing on strength, balance, and mobility that help them stay active and independent.
Mental Wellness Focus
More clients choose exercise specifically for stress relief and mental health.
Build programs that blend movement with mindfulness, and highlight how each workout style supports mental well-being.
Weight Management
The weight loss and diet management market is set to reach $31.28 billion in 2025, showing just how serious people are about sustainable results.
Skip the extreme promises.
They’re tired of seeing those.
You see, your clients want programs that combine effective workouts with simple nutrition guidance.
That’s why you should create realistic plans that fit their lives and show steady progress.
Challenge-Based Training
Clients are drawn to goals beyond the gym—think hiking trips or local races.
Build training plans that prepare them for these real-world achievements, and watch their motivation soar.
Making These Trends Work for You
Remember, you don't need to chase every trend.
Choose what fits your expertise and your community's needs.
You want to look at your current offerings and pick one or two trends that match your business goals.
Maybe add wearable tracking to your training plans or create a focused program for active seniors.
Test new ideas with your loyal customers first—their feedback is the most important part.
Watch what brings in new clients and keeps them coming back.
Don’t forget to keep learning, testing, and measuring what works for your business and clients.
Want to learn more?
CEO & Founder | Pala Consultancy | Guided 4,000+ leaders to unlock their companies' full potential.
2 周Insightful! Digital fitness is definitely reshaping the game. That's for sure Samara Al Badri
Love this Samara Al Badri This newsletter has everything one needs to know about the Fitness Market!
I Turn People Into 7 Figure Brands | Algorithm Specialist | Law | @LENSB3?? | Hkheights??
2 周Different forms of education - we often forget that! Great post Samara Al Badri
??? Living Abroad Coach | Build emotional, mental and physical wellbeing that drives health, success and fulfilment at work & beyond ???
2 周These online services give such a flexibility to life - you can travel and still get some workout in your hotel room
Sales Coach & Sales Trainer| Founder of Sales Lab, rooted in Empathy-Probe Disarming Questioning| Leading Coaches master the art of new EPDQ sales method.
2 周?The personal anecdote about the first digital coaching session is relatable and builds credibility.??