#006: Insights_Adobe Experience Manager (AEM) CMS Explained

In the modern industrial setup, nothing matters more than a business’s online presence. From revenue generation and maintaining relationships with vendors and partners to attracting new customers- a thriving online website acts as a catalyst for your business. For accomplishing all your business goals and to beat competition, your website needs a content management system (CMS).

And this is where?Adobe Experience Manager- an enterprise web content management system?can help. Adobe Experience Manager combines the potential for digital asset management with the power of a content management system, providing seamless, consistent, optimized, and customer-centric experiences across all digital channels, including web, email, social, and mobile.

What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is a content management system that empowers extended teams to establish full control over web content and offer best tailored user experiences throughout. With Adobe Experience Manager CMS you can create, manage and distribute context-driven messages scalable across countries, products, services, and enterprises.

Watch this video to know "How you can create best digital experiences with Adobe Experience Manager" - https://youtu.be/3m0W-v_8VB8.

The six modules of Adobe Experience Manager (AEM) CMS

AEM or Adobe Experience Manager consists of five modules: AEM Sites, assets, mobile, AEM Forms, and communities. These modules form a comprehensive content management solution to build websites and mobile apps and manage site content.

#1: Adobe AEM Sites:

Also known as Experience Manager Sites, this module allows you to create, manage, optimize, and publish site content experiences across multi-location websites, mobile sites, and other channels. You can tailor your site content look and feel as per the available functionalities and personalize digital experiences to make them more targeted and relevant to your business.?

#2: Digital Asset Management (AEM DAM)

Assets can be anything you employ to create site experiences for users. It consists of files, collections, shared links, templates, and jobs. You store all your images, videos, GIFs and associated custom variations in this module. Adobe AEM DAM helps you create, manage, and deliver images, videos, and content across devices, channels, and screens. Its workflow capabilities allows you to organize and store all your assets in a way that they can be easily accessed based on the path they follow.

#3: Adobe AEM Mobile

Adobe Experience Manager is highly specific on its mobile experiences, which is why it has a separate module to assist with mobile app development for all devices, easily integrated with your overall strategy.?

#4: Adobe AEM Forms

Adobe Experience Manager (AEM) Forms is an end-to-end digital document management system that makes it easy for you to create responsive and manageable forms and share them with your customers to easily complete and e-sign, making the entire process paperless, automated, and efficient.

#5: Adobe AEM Community

Adobe AEM Communities helps you to create a community specific to your brand and customers to promote knowledge sharing and facilitate seamless discussions. A community can include forums, learning forums, user groups, and so on based on your business.?

#6: Adobe AEM Cloud service

With Adobe Experience Manager, you build a scalable and secure foundation for your website. Its cloud-native architecture, your team gains anywhere-and-anytime access to your experience management systems. As cloud service comes pre-configured and tested to meet your enterprise needs, you can optimize it easily to ensure peak performance at all times. Adobe AEM tool is also safe against outages, which means you can create, innovate, and publish content and assets for websites and apps at scale.

Is Adobe Experience Manager CMS the right CMS tool for my business?

Adobe Experience Manager (AEM) CMS is a versatile solution for businesses across verticals- digital commerce, manufacturing, healthcare, financial services, and so on. Its capabilities are not limited to publishing content but creating compelling product pages that form the very foundation on online shopping. Adobe AEM centralizes asset and data storage and management, simplifies workflows, and offers personalized experiences at scale.

As non-technical marketers can easily and efficiently navigate the CMS tool without indulging in tedious coding to build superior experiences, Adobe AEM becomes the tool of choice for startups, SMBs, and large enterprises.

If you’re still wondering if Adobe AEM CMS makes sense for your business, here are some challenges that the tool solves for you.

• If you’re suffering from a lagging time-to-market and complex workflows that make it difficult to optimize and update content experiences for your users, Adobe AEM is for you.
• If you’re leveraging a legacy technology stack that lacks the speed, flexibility, and scalability demanded today and want to improve your site performances and experiences, Adobe AEM is for you.
• If you are unable to collect customer behavior data and details around your customer’s digital journey that results in unsatisfactory or blind experiences, Adobe Experience Manager CMS is for you.
• If you wish to establish a direct-to-customer channel that captures data, engages with them and offers tailored customer experiences across channels, AEM CMS is for you.

What are the benefits of Adobe Experience Manager (AEM)?

By now, we’ve established that Adobe Experience Manager CMS platform makes it simple for digital professionals to create, manage, and distribute content and resources and deliver them to the right person at the right time. Well, its biggest perk is that it simplifies the delivery and management of website content and its assets, reducing the complexity and struggle associated with delivering online experiences to the right customer. Every Adobe AEM component plays an integral role in deciphering the success of your marketing efforts across channels-web, social, mobile, email, and so on.

Let’s discuss the features and capabilities of Adobe Experience Manager (AEM) CMS:

#1: Simplified managed of assets with Adobe AEM DAM

AEM’s built-in digital asset management functionality allows you to store content and visual assets on the cloud so that your employees can access a project file from anywhere, anytime. It introduces the concept of centralized storage, thus adding greater efficiency to the business processes. This means your marketers don’t have to go around looking for a certain asset and can easily access it by following the workflow path.

#2: Easy-to-navigate and creative Adobe AEM dashboard

Adobe AEM CMS creates a central environment for your content and assets, enabling editors to manage projects through a custom project dashboard. Each project is represented as a tile in the dashboard where users can add information like external links, project information, team details, etc.

#3: Integration with other Adobe Marketing Cloud and Experience Cloud tools

A business’s marketing efforts aren’t limited to customer experience; it also includes analytics, creating campaigns, and expanding the customer base. As?Adobe Experience Manager?is a part of Adobe Experience Cloud, it easily integrates with?Adobe Analytics,?Adobe Target, Adobe Audience Manager,?Adobe Commerce, and?Adobe Marketo Engage.

#4: Enhance SEO and user experiences

Whenever you’re uploading assets, you’d be asked for metadata and tags required for SEO purposes. However, if you’re uploading hundreds of assets every day, it’s going to be too much of a task for you. It is where Adobe AEM can help you. Adobe Experience Manager (AEM) can detect the critical information associated with the content and then automatically fill in metadata and tags.

#5: Easy and quick content updating and editing

Content is the backbone of any content management software. There are all types of content available in the Adobe AEM digital asset management – images, videos, and documents. The Adobe AEM DAM structure permits editors to visualize how their project will look after designing. Along with this, you can use the building blocks to create additional site content for web pages.

#6: Access the out-of-the-box (OTB) components in Adobe Experience Manager

Designers can visualize certain content in web pages using pre-installed out-of-the-box components. The most significant advantage of using OTB components is faster deployment and lowered development costs. It means that the developer doesn’t have to code content blocks. Since it is an Adobe product, regular updates, including standard layout, forms creations, and workflows to collect, store, and manage data, are a given.

#7: Media conversion and video management in Adobe AEM

AEM can convert your files into different formats to engage audiences across several online channels. Using AEM, you can showcase products via multiple videos, hence driving engagement, garnering customer attention, and forging brand loyalty. Using analytics and insights, you can study visitor behavior and distribute content accordingly.

#8: Content personalization at scale

Every second, millions of digital content pieces are added online. But not every content appeals to customers the same way. So, it is crucial to refine the content as per users’ interests to garner high traffic and better leads.

Moreover, Adobe Experience Manager (AEM) CMS integrates easily with other third-party systems- CMS, POS, CRM, it aggregates data from all these platforms to offer a unified holistic customer view. Adobe AEM uses?Adobe Sensei?features like expert scoring, visual search, smart crop, smart tags, and automatic text summarization to manage and reuse content and build targeted experiences for various audiences and delivery formats.

#9: Headless CMS capabilities

You can utilize various technologies to provide content across all channels with the help of Adobe AEM’s headless CMS features. You can control how the content is displayed across various platforms, including desktop, mobile, IoT, and PIM systems. Moreover, this provides you the flexibility and capacity to deliver your customers a true omnichannel experience.

#10: Accelerate speed-to-market

No longer do marketers need to spend days and weeks creating, managing and distributing content on different channels. With Adobe AEM CMS, they can design new engaging webpages from scratch in just a few clicks. Moreover, marketers can employ the in-built Adobe AEM tools when editing content, preview in real-time what their web pages would look like on desktop, IoT devices, mobile screens, tablets and other devices. They can clone webpages and leverage marketing-friendly templates to offer consistent experiences with Adobe Experience Manager platform.

Why integrate Adobe AEM with other Adobe Cloud tools?

#1: Adobe AEM integration with Adobe Commerce to drive revenue & conversions

Adobe Commerce Cloud is incredibly compatible with Adobe Experience Manager. You can easily integrate the CMS (AEM) and the eCommerce arm (Adobe Commerce) to give merchants a smoothly integrated experience. AEM and Adobe Commerce are both a part of Adobe’s Experience Cloud offering. In a headless commerce model, eCommerce brands using or choosing Adobe Commerce can use AEM as their front-end and Adobe Commerce as their back-end operations. In other words, AEM and Adobe Commerce work best together to give any eCommerce brand the best possible experience in terms of marketing, content, and commerce.

The business value of Adobe Commerce and Adobe AEM integration:

• The Adobe Commerce and AEM integration enables the marketer to bring the brand to life with a built-in page builder, Product Carousel, Product Teaser, etc.
• With this integration, you can integrate your marketing capabilities into your eCommerce platform.
• The AEM and Adobe Commerce integration provides a seamless omnichannel experience, which helps marketers extend the eCommerce brand’s reach.
• Managing the brand and the commerce experience with a single tool is faster and more agile with Adobe Commerce and AEM integration.
• The integration of Adobe Commerce and AEM aims to make every moment shoppable by providing the brand the capability to sell and merchandise the product.

#2: Adobe AEM and Adobe Analytics integration for omnichannel marketing

Adobe AEM integration with Adobe Analytics allows marketers to combine their content and data to centralize customer insights under one dashboard, implement them to the strategies, and deliver seamless omnichannel marketing campaigns. With evolving customer behaviors, Adobe AEM and Adobe Analytics integration allows marketers to update content across channels and offer tailored solutions.

#3: Adobe AEM integration with Adobe Sensei to deliver customized solutions at scale

Adobe Experience Manager (AEM) with?Adobe Sensei?integration invokes the latters power of machine learning & artificial intelligence to create real-time user profiles, tailor experiences for different audiences, and amplify results at scale. With Adobe Experience Manager (AEM) digital asset management (DAM) helps you save time in organizing your assets and workflows so you can focus on creating experiences for different audiences and channels.

Success Story: Improving site experiences for Ranosys’ with Adobe Experience Manager (AEM)

Want to know more about Adobe Experience Manager? Access our resource here.