#006 12,5 year @ Pinch

Hi,

At Pinch, we have a chat channel where we post all the new updates of our apps. I just scrolled through it to see which apps have been updated and appeared in the stores recently. It was quite a long scroll ??. It's good to see that many apps are continuously getting better. Firstly, based on user data and feedback. And increasingly, thanks to the insights from Pinch Perfect, our in-house QA platform. In recent weeks, we've onboarded our first customers. Very exciting! We also celebrated our 12.5-year anniversary. Time flies! A moment when I once again realized how much has happened and changed in the world of apps and technology. Currently, we are in a rapid acceleration with new AI applications emerging daily. This also impacts the apps we develop, but more on that next time.

Tim

12,5 years Pinch

12.5 years in the making! Our journey, starting in a humble, dimly lit basement with Menno Biesiot & Roeland Weve, has transformed into one of the Netherlands' largest and most exciting app companies. Our recent Sunday get-together with partners and kids was unforgettable. Find out more on our news page - Join the celebration!

App Store Optimization for Media Apps

The app stores contain millions of apps. How do you ensure that your app is discoverable and stands out in the overcrowded app stores? This is where App Store Optimization (ASO) comes into play. Read here what you can do to get your app noticed!

Well-attended webinar on in-app payments

Two weeks ago, several dozen app professionals joined us online at Pinch to learn everything about in-app payments. During the webinar, Pinch director Tim Klein Haneveld discussed the new guidelines from Apple and Google in this regard. “It’s not an easy subject, but I now have a much better understanding of what our app needs to comply with when integrating our own payment system,” said one of the participants. Did you miss it? Download the presentation here.