002: Major TikTok Updates! ????

Firstly I want to say a massive thank you to all those that subscribed last week, I am so happy to be able to provide you with the latest and greatest TikTok Trends!

TikTok Trending Tuesday is a weekly newsletter to save you time and bring you all the latest TikTok trends, updates and pop culture news. ??

I want to make it easy for all the Social Media Managers & Content Creators out there (i see you! ??), who don't have the time to find trending content for their business.

Let's get into Week 2 of TikTok Trending Tuesday!

???TikTok Trending Videos:

• I fell on my face, got up on my own: This trend has been utilised by many different creators and brands should jump on it too! This showcases a photo of when you were younger and then another of you now, like a before and after. As a brand, this could be a great way to showcase when you first started to now.

• See how photogenic I am: This filter pauses at random moments from a video to see how photogenic you are. Some people have been using it to show that they aren't and others to show that they are. Brands could utilise this for BTS photoshoots or to show off their products.

• Everyone texting in the group chat: This is a fun trend that showcases everyone in a group chat then one person that is different as they are just observing. This can be applied to a brand as this could be a way to promote a product or a sale, such as everyone in the group messaging about X brand, the one person in the group that knows about the 25% off discount code.

?? TikTok Trending Audio:

• Evergreen - Richy Mitch & the Coal Miners: this has been used as the backing track to many videos to showcase a moment in the creator's life. This would be great to showcase a great moment in business such as receiving a lot of orders.

• original sound- waninggibbous: this sound also ties into a trend where people make up their own 'friendly reminder'. This would be great for a brand to tie back to a discount. For example; 'Friendly Reminder our 25% off Click Frenzy ends tomorrow'.

• I need to buy a gun: this sound has been blowing recently, as creators have been using it to show off an embarrassing moment that they would 'need to buy a gun for'. This could be a great moment for an employee to do this trend for your brand. For example; A social media manager accidentally posts about the product before it gets released (of course it has been released but no one needs to know that ??).

?? TikTok Updates:

TikTok is testing Location Based Reviews

?? TikTok is rolling out Location Based Reviews with users able to rate businesses, locations and more 5 stars and leave their opinion.

This is huge for restaurants, bars and businesses! Not only will users now be able to search and discover new businesses or places to visit, these videos can be backed up by written reviews on TikTok.

At the moment, this can only be seen from the client account itself (it would be a bit weird to give yourself 5 stars) so this seems to be still in the testing phase, but hopefully is something that could be rolled out soon!

Images from Oli Hills

Open Applications available now on TikTok Creator Marketplace

TikTok has also just announced Open Applications on TikTok Creator Marketplace making it easier for creators to approach brands to work on campaigns rather than the other way round.

Creators are able to self-apply to the Open Applications campaign by submitting their idea for the campaign, select which videos showcase their creativity, and proposed payment rates. Brands can view the profile of the creators who applied and select the creators they want to work with.

This helps find the right creators faster or even send invites directly to specific creators that you want to work with.

?? Pop Culture News:

This is a round-up of all the big moments that have people talking on social media. This makes it easy for your brand to join relevant conversations, influence the way you speak to your target markets, and create trending content.

• Tina Turner
• Barbie Trailer
• Taylor Swift 'You're Losing Me' song
• Netflix Password Sharing
• Cannes Film Festival
• The Little Mermaid 2023
• Melbourne Earthquake

If you have a TikTok question or want more tips on how to implement TikTok for your business, feel free to slide into my DM's!

Follow me to stay up to date on the latest TikTok trends??

See you next week! ??