#002: The Power of Consistency ??
Wow! 1,600 of you - never did I expect so many of you would hit the subscribe button in week one. No pressure hey! (??) Week two; here goes..
?? Social Media #Strategy Principle ??
Consistency requires commitment.?
I compare social media marketing to going to the gym; you don't see results after one CrossFit class but see the results after six months of consistently showing up day in and day out.?
Building social media communities requires the same commitment and long-term approach. In the same way, we invest in our long-term health, we invest in our personal or company brand value.?
How to build trust online is one of the main questions I get asked. For many years I struggled to answer this because trust is (of course!) subjective; you may trust Kim Kardashian, I don't etc. So this is where consistency comes into play - if someone is consistently showing up and delivering information that is helpful to us time & time again, we begin to trust them.?
In a much more practical sense, the algorithm's (on all social platforms) reward consistency. We must remember that these algorithms (aka computers) rank content based on action and consistency. I think of it as collecting gold stars every time you post or make an action. Over time, your content ranks better or higher as you collect more gold stars. Make sense??
Now look, posting every day isn't for everyone, so if you're new to this social media "thing", I want you to block out 15 mins a day in your calendar & do one (or more!) of the following actions…
Of course, we aim to post our own content every day, but this is not always?realistic. Like with reaching your long-term health goals, a walk consistently every day is better than one CrossFit class a week. Some days you may send connection requests only; I believe doing something small is better than doing nothing at all.?
领英推荐
??#Trends To Watch This Week ??
It's no surprise that Christmas tunes are trending across both Instagram and TikTok this week. So, to save you some time, here are my fave trending audio’s on Instagram:
(P.S these are all original audios so you can use them on your company pages)
?? Platform #Updates ??
Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it's also added some new measures to combat impersonation.?
As you can see in this sequence, if you find yourself locked out of IG, you can go to Instagram.com/hacked, which will then take you through the process to get your login info.
?? Industry #News ??
TikTok published an overview of the app's 2022 top clips, creators, and #trends. The report equips social media managers with inspiration and insights about the best-performing content in various niches and categories during the past year. You can find the full year on TikTok report here.
Thank you (again!) for all your support this year. I hope this weekly newsletter supports you with your social media endeavours. If you have a social media question, as always, you can book time in my calendar for free here. See you in January ??