?? 0003: Networking, Not Working?

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I may still be recovering from LinkedIn's grudge over my last experiment with off-platform links. Apparently, LinkedIn doesn’t like when you encourage people to go off platform. (Who would have thunk?) Lesson learned: keep your friends close and your content even closer. ?? Keeping an eye on it.

Networking—Verb or Four-Letter Word? Discuss.

Just Leave Me Alone, Already

Congrats. If you're reading this, you're human (or a very sophisticated AI—no judgment). And humans? We're social creatures. Back in the day, if you got kicked out of the tribe, you weren’t just socially awkward—you were soon some creature's dinner.

So, like it or not, we need each other for sanity, survival, and a shot at a decent mortgage rate. A solid network isn't just a flex—it’s how you land opportunities, build friendships, and find a trustworthy mechanic who won’t bankrupt you over an oil change.

But, You Are Not Alone

The good news? You already have a network. Maybe it's just family, or maybe it's an intricate web of friends, colleagues, and industry connections. But like that neglected houseplant in your living room, your network needs care and feeding to thrive.

Open up, this is a raid I wanna get it through to you You're not alone — Mavis Staples, You Are Not Alone

It’s All In Your Head

Networking isn’t just an activity—it’s a mindset. Here are the unbreakable laws of building a powerful network:

1?? People are people—not transactions Everyone has hopes, dreams, and crippling student debt. So how can you help them? If you don’t like people or helping, maybe just move to a cabin in the woods and enjoy the solitude.

2?? Good Deeds = Good Karma Give without expecting anything in return. Trust that the universe (or Silicon Valley’s unwritten code of reciprocity) will pay you back in due time.

3?? Networking is a lifestyle It’s not just about showing up to happy hour or sending a random LinkedIn request. It’s about consistent micro-actions: a thoughtful text, an article share, or a warm intro. Friendships aren’t built in a day—they’re built in small, steady nudges.

4?? People are people (again) Life happens. People get busy, ghost you, or just aren’t in the mood. Don’t take it personally. Keep moving, keep connecting, and always assume the best intentions. (Except for overdue Fastrak invoice notices sent via SMS from a Philippine phone number. Yeah, I really do get them.)

Be Of Two Minds

Want a powerhouse network? Use a two-pronged strategy: Be Targeted and Be Serendipitous.

?? Fish Where The Fish Are (Charlie Munger) Just like a seasoned angler, know where and when to find the right people. Attend industry events, join online communities, and engage in spaces where your ideal contacts hang out. Pro tip: Don’t go after the biggest fish first—you wouldn’t throw a worm at a shark. Start with the minnows, build your way up, and soon enough, you’ll have a whole school following you. ??

?? Serendipity Is Not Dumb Luck The best networking moments happen when you least expect them—but only if you put yourself in the right places. Talk to the person next to you in line. Go to that random event. Expand your "collision surface" for opportunity. Years ago, I met a stranger while standing in line at a trade show in Japan. We stayed in touch, helped each other out over time, and now? One of my closest friends. All because I decided to say, Hey, what brings you here?

I always leave room for serendipity and chance. — Ken Stott

Networking 201: The Follow-Up

Meeting someone isn’t enough—you need to nurture the connection. Here’s how:

?? Meet Cute Only Happens in the Movies Drive buy networking does not work. You need to get to know them. Follow up that short initial encounter with a coffee meet or a 15 minute video call. You want to know their interest, hopes, and dreams. That way you can add the most value to the relationship.

?? Jab, Jab, Jab, Right Hook (Gary Vaynerchuk’s philosophy) Give value first. Share insights, make introductions, offer help—then, only then, can you make an ask. Nobody likes a "Hey, can you help me?" message from someone they barely know.

?? The Double Opt-In Rule Want to introduce two people? Always ask them first. No one likes being thrown into a random intro they didn’t agree to. Think of it like matchmaking: Would you set up two friends on a blind date without checking if they were interested?

Be twice as nice with a double opt-in intro — (cough) Me

Your Challenge

?? Decide to make networking a daily habit. Send that "thinking of you, no-reply-needed" text. Share that article. Schedule a meeting. Make a (double-opted-in) intro. Be intentional, but leave space for serendipity.

And remember, you are not alone.

Have a fantastic week,

John

[email protected]

P.S. Thoughts? Questions? Typos to mock? Hit me up. Just don’t try to sell me anything—I have enough spam to last a lifetime.

Litigious Society Disclaimer: This newsletter is based on my personal experience and opinions. I am not a doctor, financial advisor, tax expert, lawyer, or licensed beautician (yes, that’s a real thing in California). The only license I hold is from the DMV. You are responsible for your own actions and results. Stay smart, my friends. ??