The $0 Marketing Stack: Free Alternatives to Paid Marketing Tools

What is in your Marketing Stack? There are a lot of tools that cover a variety of different uses and needs, everything from?social media marketing?to?content?to?email?and lots more.

We know many companies are using different tools and freemium services to build their $0 marketing stack. These stacks can sometimes be effective in testing and launching a new idea or business. We know the importance of your time and money hence directly getting to the point. The top 5 free alternatives are:

• Buffer - The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time. Another option is Hootsuite . Value-generating paid systems are Sprout Social, Inc. and MeetEdgar .
• Canva - The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else. There are a plethora of new and emerging free tools in this category.
• Google analytics - Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free. We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview. Also, some other restricted free options here are GoSquared and Mixpanel
• Hotjar | by Contentsquare - Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors. We also recommend paid tools in this segment like Kissmetrics and Crazyegg.
• Lead generation and pop-up tool HubSpot : HupSpot Marketing Free allows marketers to easily generate email leads from their websites with a free pop-up tool.

These tools are just a starting point of what your Marketing Stack should have and also how you can save time and cost on some new brewing ideas. We have a complete list of 40+ similar tools, to request the entire list please email to [email protected] .

However, these tools alone cannot ensure that your marketing efforts are in the right direction hence we believe that you can benefit from T'IQ's marketing strategy consulting for your business. Connect with our experts via live chat or a free expert session on the site .

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