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Muntasir Mahdi
I help Online Businesses to GROW | Authored 10+ Business Books | Mentoring 35000+ Students
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??????? ?????, Banglay Solopreneurship ?????????? ??????????? ???? ????!
??????????? ????? ????? ???? ??? ????, ???? ???? ????? ???????????? ? ??????? ???? ??? ??????? ?????? ? ????? ?????? ??????? ???? ???; ????? ??? ????!
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?? ???? ????? ??????????? ????????? ???? ???, ????? ?????? ?????????? ???????? ??????????? ???????? ??? ????? ??-??% ?????? ???? ????!
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????? ???????? ??? ?????? ??? ???? ????? ???? ????? Persona-Centric Funnel Equation
???????: Buyer Persona Mapping + Segmented Funnels = Targeted Conversions
??????: HubSpot ?????????? ????? (????????????? ??? ????? ?????) ????????? ????? ???????? ??? ????? ?????? ????? ??%
?????????????????? ?????? ?????? ? ??? ??????? ?????? ????? Upsell/Cross-sell Optimization Equation
???????: Tailored Upsells + Relevant Cross-sells = Increased Revenue per Customer
??????: McDonald ?? ????????????? ????? ? ??????? ???????? ????? ????????? ?????? ?????? ?????? ?????? ????? ??%
??????????? ?????????? ???? ???? ??????? ????? Retargeting Funnel Formula
???????: Customized Retargeting + Personalized Content = Increased Conversion Rates
??????: Facebook ?????????????? ????? ??????? ????? ?????????? ??? ??% ?????? ??????; ????????? ????????????? ??????????? ????? ?? ????!
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??????? ??????/???? ??????????? ???? ?????? ???? Behavioral Trigger Equation
???????: Behavioral Cues + Triggered Responses = Timely Engagement
??????: ??????? ??????????? ??? ???? ??? ???? – Netflix ??? ????????????? ??????????? ??????? ????? ???? ??, ?????? ?????? ??%
??????? ????? ??????? Content Mapping Funnel Strategy
???????: Content Mapping + Funnel Stages = Seamless Journey
??????: Coca-Cola ?? ?????? ????? ???????? ??????? ???????????? ????? ????????? ?????????? ?????? ?????? ????? ??% – ???? ??????? ??????? ????? ????!
???? ??????????? ? ?????????????? ???? ????? ??????? - ?????? ???????? ???? ????? ??????????? ?? ???????? ??????? ??????????? ???? ? ???? ?????
Lead Conversion Rate Formula:
Formula: Lead Conversion Rate = (Number of Converted Leads / Total Leads) × 100
Example: Out of 500 leads, 50 were converted, resulting in a lead conversion rate of 10%.
Where to Use: Measures the percentage of leads that get converted into customers.
Lead Velocity Rate (LVR) Formula:
Formula: LVR = ((Current Leads - Previous Leads) / Previous Leads) × 100
Example: A company had 500 leads last month and 700 this month, resulting in an LVR of 40%.
Where to Use: Evaluates the growth rate of leads over a specific period.
Opportunity Win Rate Formula:
Formula: Win Rate = (Number of Won Opportunities / Total Opportunities) × 100
Example: Out of 100 opportunities, 20 were won, resulting in an opportunity win rate of 20%.
Where to Use: Measures the percentage of opportunities that result in closed deals.
Average Deal Size Formula:
Formula: Average Deal Size = Total Revenue / Number of Closed Deals
Example: A total revenue of $50,000 from 10 closed deals gives an average deal size of $5,000.
Where to Use: Calculates the average value of closed deals.
Sales Cycle Length Formula:
Formula: Sales Cycle Length = (End Date - Start Date) / Total Deals Closed
Example: Deals closed over 6 months with 20 sales result in an average sales cycle length of 3 months.
Where to Use: Measures the average time taken to close deals.
Customer Acquisition Cost (CAC) Formula:
Formula: CAC = Total Sales and Marketing Costs / Number of New Customers Acquired
Example: Spending $10,000 on marketing and acquiring 100 customers gives a CAC of $100.
Where to Use: Measures the cost incurred to acquire a new customer.
Customer Lifetime Value (CLV) Formula:
Formula: CLV = (Average Purchase Value × Purchase Frequency) × Customer Lifespan
Example: With an average purchase value of $50, a frequency of 5, and a customer lifespan of 2 years, the CLV is $500.
Where to Use: Predicts the total revenue a customer will generate throughout their relationship with the company.
Conversion Rate per Stage Formula:
Formula: Stage Conversion Rate = (Number of Conversions in a Stage / Total Entries into that Stage) × 100
Example: 50 conversions in the lead nurturing stage out of 200 entries result in a conversion rate of 25%.
Where to Use: Measures the percentage of conversions at different stages of the sales funnel.
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Pipeline Velocity Formula:
Formula: Pipeline Velocity = (Number of Opportunities × Average Deal Size) / Sales Cycle Length
Example: With 50 opportunities, an average deal size of $2,000, and a 3-month sales cycle, the pipeline velocity is $33,333.
Where to Use: Estimates the rate at which opportunities move through the sales pipeline.
Churn Rate Formula:
Formula: Churn Rate = (Number of Lost Customers / Total Customers at the Start) × 100
Example: Losing 20 out of 100 customers in a month results in a churn rate of 20%.
Where to Use: Measures the percentage of customers lost over a specific period.
Cross-Sell Rate Formula:
Formula: Cross-Sell Rate = (Number of Customers Purchasing Multiple Products / Total Customers) × 100
Example: 50 customers out of 200 bought multiple products, resulting in a cross-sell rate of 25%.
Where to Use: Measures the percentage of customers purchasing multiple products.
Upsell Rate Formula:
Formula: Upsell Rate = (Number of Customers Accepting an Upsell / Total Customers) × 100
Example: 30 customers out of 150 accepted an upsell offer, resulting in an upsell rate of 20%.
Where to Use: Measures the percentage of customers accepting higher-value offerings.
Lead-to-MQL Ratio Formula:
Formula: Lead-to-MQL Ratio = (Number of MQLs / Total Leads) × 100
Example: Out of 500 leads, 100 qualified as Marketing Qualified Leads (MQLs), resulting in a ratio of 20%.
Where to Use: Measures the percentage of leads that qualify as Marketing Qualified Leads.
MQL-to-SQL Conversion Rate Formula:
Formula: MQL-to-SQL Conversion Rate = (Number of SQLs / Total MQLs) × 100
Example: 50 SQLs out of 200 MQLs resulted in an MQL-to-SQL conversion rate of 25%.
Where to Use: Measures the percentage of MQLs that convert to Sales Qualified Leads (SQLs).
SQL-to-Customer Conversion Rate Formula:
Formula: SQL-to-Customer Conversion Rate = (Number of Customers / Total SQLs) × 100
Example: 25 customers from 100 SQLs result in an SQL-to-Customer conversion rate of 25%.
Where to Use: Measures the percentage of SQLs that convert to actual customers.
Customer Retention Rate Formula:
Formula: Retention Rate = ((End Customers - New Customers) / Start Customers) × 100
Example: Starting with 500 customers, acquiring 100 new ones, and ending with 450, the retention rate is 90%.
Where to Use: Measures the percentage of customers retained over a period.
Sales Funnel Drop-Off Rate Formula:
Formula: Drop-Off Rate = ((Number of Entries - Number of Conversions) / Number of Entries) × 100
Example: 500 entries resulted in 100 conversions, leading to a drop-off rate of 80%.
Where to Use: Measures the percentage of drop-offs at various stages of the sales funnel.
Sales Rep Productivity Formula:
Formula: Rep Productivity = (Total Sales / Number of Sales Reps) × 100
Example: $500,000 in sales by 5 reps gives a sales rep productivity of $100,000 per rep.
Where to Use: Evaluates the average sales output per sales representative.
Lead Response Time Impact Formula:
Formula: Impact = (Increase in Conversions / Decrease in Response Time)
Example: Decreasing lead response time from 5 to 1 hour resulted in a 30% increase in conversions.
Where to Use: Quantifies the impact of decreasing lead response time on conversions.
Marketing Influence on Closed Deals Formula:
Formula: Influence Rate = (Number of Deals with Marketing Touchpoints / Total Closed Deals) × 100
Example: 80 deals had marketing touchpoints out of 200 closed deals, resulting in an influence rate of 40%.
Where to Use: Measures the percentage of closed deals influenced by marketing touchpoints.
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??????????? ????? ????, ???? ??? ?????; ??? ??? ???? - ??? ????? ???? ???? ?? ???? ????!
Good day.
Stay Positive Stay Strong.
???????? ????? ???????? ????? ???? ????? Muntasir Mahdi
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???????? ?????'? ????????? ???? ????? ?????? Muntasir Mahdi's Courses
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