???? | SAADAA ????

???? / SAADAA: Timeless Elegance & Sustainable Simplicity ??????

Embrace Timeless Simplicity with ???? / SAADAA: Elevating Basics to New Heights ?????

Today, I’m excited to share how Jaipur's young entrepreneurs are transforming traditional industries like textiles with a modern twist! ??? These innovators are updating age-old businesses to meet the tastes and needs of today’s consumers. ????

What’s even more impressive is how these entrepreneurs are taking their creations beyond Jaipur. They’re reaching international markets and serving the global Indian community with their unique products. ????

?Join me as we dive into the inspiring stories of these trailblazers who are blending tradition with innovation and making a mark worldwide. ?????

They don't pay much attention to trends ??, they believe in "timeless design" ?. They want you to use their products for years, even decades ??, and have the same love ?? for them as we do.

Let’s head to Jaipur ??, where we discover a brand that’s quickly won over millions! ??? Its cotton linen textiles are not just popular; they’re making waves with their timeless simplicity. ????

Yes, I’m talking about... ???? / SAADAA! ????

A Story of Struggle and Triumph with ???? / SAADAA! ????

?? Digital First: Mahesh Tekwani - ??? ???? ???? ???? Akshay Shivpuri ??? ???? ???? ???? , the genius behind ???? / SAADAA and our star speaker, shared some killer insights! ?? ??? ???? ???? ???? is more than just a motto; it’s a movement. ???

Exciting news! ??? ???? / SAADAA has just opened their first store in Jaipur, sticking to their brand promise of sustainable basics and everyday essentials for both women (and now men too)! ???? Their store oozes the same simplicity and elegance as their core philosophy. If you're in Jaipur, you’ve got to check it out! ???

'???? /SAADAA' , meaning ‘Plain’ or ‘Simple’ in Hindi, represents a tribute to a simpler era. ??

?The mission is to make choices effortless, as straightforward as savoring a cup of tea! ??

At the heart of the brand lies the commitment to simplifying decision-making, cutting through the noise, and promoting a more connected lifestyle. ??

Every product undergoes meticulous research to find the most effective procurement strategies, partnering with top-notch manufacturers to deliver exceptional quality at competitive prices. ????

Rather than following fleeting trends, SAADAA emphasizes “TIMELESS DESIGN.” The goal is for products to be enjoyed for years, even decades, and to cultivate a lasting appreciation akin to the company’s own affinity. ????

Embark on the Journey with ???? | SAADAA ??

Welcome to the world of ???? | SAADAA, where simplicity meets sophistication. At ???? | SAADAA, the philosophy is straightforward: "Make Better Basics for Everyone." ??

In a world full of endless choices, the essence of ???? | SAADAA is to simplify life by focusing on what truly brings joy and fosters a deeper connection. Discover the beauty of minimalism with us as we guide you through our unique approach to basics.

The SAADAA Way: ZERO COMPROMISE BASICS ??

Our commitment is reflected in five core principles:

• ??????? | TIMELESS: Experience the allure of minimal designs that remain relevant through the ages. Our products are crafted with exceptional quality, ensuring they stay with you for a lifetime. ??
• ?? | HONEST: Transparency is key. At ???? | SAADAA, there are no hidden surprises—just genuine value and honest practices. ?????
• ??? | EASY: Embrace the simplicity that ???? | SAADAA brings to your life. We aim to make everyday moments, like enjoying a cup of chai, effortlessly better. ???
• ?????? | ORGANIZED: Enjoy the peace of mind that comes with well-structured solutions. Our products are designed to bring order and clarity to your life, making organization a breeze. ?????
• ???????? | SUPPORTIVE: At ???? | SAADAA, the focus is on products that support and enhance your daily life. From thoughtful design to practical functionality, our

The SAADAA Journey: From Humble Beginnings to a Thriving Community ??

How It All Began

Welcome to the story of ???? | SAADAA, where passion, hard work, and honesty pave the way to success. Here’s a glimpse into our past, present, and the harmonious future we’re building:

• Dec 2020: The adventure started in a modest 100 sq. ft. garage, laying the foundation for what would become SAADAA.

• Jan 2021: SAADAA launched its very first apparel collection: "Everyday Cotton Pants." We proudly used upcycled packaging made from waste cotton, making our debut both stylish and sustainable. ????

• July 2021: The brand upgraded to a new office in C-Scheme, celebrating the successful delivery of over 15,000 orders, all through our website. ????

• Jan 2022: We partnered with Access Development (NGO) to produce upcycled cotton packaging bags, affectionately known as SAADAA BAGS, and introduced SEED PAPER Tags, marking a significant step toward a circular economy. ????

• Nov 2022: The integration of our Fabric to Finish cloud factory model came to life, providing livelihood to over 150 artisans. We also moved into a 10,000 sq. ft. office, reaching 50,000+ followers and delivering over 100,000 orders. ????

• Jan 2023: SAADAA’s community reached a milestone with over 100,000 women of all ages, from 18 to 65, embracing our everyday basics. This achievement was celebrated with immense gratitude. ????

• July 2023: We hit a social media milestone, amassing a community of over 100,000 followers on Instagram. ????

• Oct 2023: The SAADAA story was featured in various journals, highlighting our commitment to providing better basics for everyone. We were honored to be hosted by CMAI (The largest association of clothing manufacturers) in their Achievers Club. ????

• Today - 2024: Driven by the love and support of our customers, SAADAA has evolved into a vibrant team of 120+ members and 400+ artisans. We are a thriving community of over 500,000 women, united by the trust in SAADAA and our dedication to delivering quality and happiness through simplicity. ????

Meet the Visionaries Behind SAADAA ??

Akshay Shivpuri ??? ???? ???? ???? & Mahesh Tekwani - ??? ???? ???? ???? Joyeeta Ghosal ???? / SAADAA

Get to know the dynamic duo behind ???? | SAADAA! Akshay Shivpuri and Mahesh Tekwani are not just co-founders—they're long-time friends with a remarkable track record of successful ventures. Their latest endeavor, ???? | SAADAA, marks an exciting leap into the e-commerce world with their innovative D2C brand. ???

?Before launching SAADAA, Akshay and Mahesh ran Blue Beds, a top-rated backpackers' hostel that became known for its exceptional customer experiences. Their commitment to delighting customers was the cornerstone of their previous success, and it's this same dedication that fuels their work with SAADAA. ????

Celebrating the Achievements of SAADAA ??

Coverage by Inc42 ??

We're thrilled to share that SAADAA has been featured by Inc42, India's premier startup media and intelligence platform! This recognition highlights the innovative approach and rapid growth of our women’s wear brand.

SAADAA's Mission ???

At SAADAA, the promise is clear: to offer stylish, comfortable, and affordable women’s wear without compromising on quality. Our journey began with a simple vision: to make fashion that blends effortlessly into everyday life while maintaining exceptional value. ??

?The Origin Story ???

The idea for SAADAA sprouted from a conversation between Akshay Shivpuri and Mahesh Tekwani during their time running the highly-rated Blue Beds Hostel in Jaipur. Their discussions about the 'burden of consumerism' and the desire for sustainable, fulfilling choices led to the creation of SAADAA. From a modest 100 sq. ft. garage, the duo launched a women’s wear brand committed to style, comfort, and value. ????

?The Differentiator ????

Unlike the often overwhelming world of designer wear, SAADAA focuses on providing timeless basics that are both high-quality and affordable. Our collections feature subtle, understated designs crafted from breathable, natural fabrics like cotton and linen. Each piece is created by over 200 skilled artisans, ensuring craftsmanship and quality.

?SAADAA stands out as an eco-friendly brand. Our packaging bags are made from recycled cotton, and our tags and visiting cards are crafted from plantable seed paper. We also support micro-enterprises within our supply chain, enhancing their skills in fabric knowledge, procurement, and quality. ????

?The Growth Journey ??

Starting with our website as the primary sales channel, SAADAA expanded into e-commerce marketplaces like Myntra and Amazon in December 2023. The brand's revenue grew threefold in FY23, and the team size increased nearly four times, from 28 in February 2023 to over 120 by January 2024. We’ve also ventured into offline retail to promote sustainable fashion and mindful buying. ????

?What’s Next for SAADAA ????

Looking ahead, SAADAA plans to open four exclusive brand outlets (EBOs) in Jaipur and explore large-format retail stores to enhance our offline presence. We’ll also expand our digital footprint by listing on Nykaa, Ajio, and other platforms. Our upcoming launches include the completion of our Better Basics lineup for women and the introduction of a Better Basics collection for men. By December 2024, we aim to achieve INR 50 Lakh in daily revenue. Additionally, we’re considering a FOCO (franchise-owned and company-operated) model for 2025 to drive further offline growth. ??????

?Stay tuned for more updates and join us on this exciting journey as we continue to grow and redefine fashion with our commitment to style, sustainability, and exceptional value. ?????

?

???? / SAADAA: Discover Timeless Elegance in Every Product ?????

???? / SAADAA: Discover the Elegance of Airy Linen – Short & Long Kurtas, and Stylish Shirts ?????

For more details on these amazing and stylish products,

Join ???? |SAADAA today! ?????

Website.. Click Here

Mahesh Tekwani - ??? ???? ???? ???? || Akshay Shivpuri ??? ???? ???? ????