???? ?? ?????? ?? ??????? ?? ????? - ?????????? ?FLoC
Michal Moreno
Global B2B Tech Advertising Strategist | Helping Brands Grow on LinkedIn, Google Ads, and Other Platforms
??? FLOC?
???? ???? ???? ??????? ????? ????? ????? ?????. ?FLoC ???? ?? ??? ????? ?????? ?? ????? ?????? ?? ?????? ??? ????? ?????? ??????? ?? ????? ????? ????? ???????. ????????? ????? ?????? ?????? ??? ???? ?????? ????? ???? ?????? ????? ?? ????? ??????? ???? ??? ???? ???? ??????? ????, ??? ????, ?? ?? ???? FLoC ?- GitHub. ???? ?? ????? ?????? (?cohort) ????? ???? ??? ?????? ?????.
????? ??????? ?????? ?????? ????? ?????, ??????, ??????? ???? ?? ?? ???? ?????? / cohort, ??? ????? ????? ??????? ????? ????? ??? ?????? ?? ????? ?? ??? ????? ??????, ?? ???? ???????? ????? ???? ????? ????? ???? ???????. ??????? ??????? ??????? ????? ?? ???? ?????, ?? ??? ????? ?????? ????? ????? ????.
???? ?????? ?? ??? ???? ?????? ????? ?????? ??????? FLoC ?? ??????? ??? ?????? ???? ?? ????. "??????? ???? ????? FLoC ????? ?????? ?? Google ???? ????? ????? ???????? ?????? ????? ????? 95% ??????? ????? ????? ??????? ?????? ????? ??????", ???? ?????. ????? ??????, FLoC ?????? ?? ?????? Chrome ?? ????.
????? ???????
????? ????? ??????? - ????? ??????? ??????? ????? ?????? ????? ???? ???, ?? ???? ??? ?? ????? ??? ????? ??????? ???????? ???? ????? ????? ??????.
???? ?? ????? ?????????? ?? FLoC (?????? ?? ???? ???????) ????? ???? ?? ????? ????? ?? ??????, ??? ????? ???? ?? ?????? ??????? ?????? ?????? ???? ??????. ????? ??? ??? ????? ?cohort ????? ?? ???????? ?????? ?? ???? ??? ???? ?????, ?? ?????? ???? ?? ???? ???????? ???? ????? ?????? ?????? ??? ????? ????. ???? ????? "????? ??????" ????? ??????? ??????, ?? ??? ?????? ??? ????? ???? ???? ????? ???? ?? ????? ????? ?????, ????? ??????? ?? FLoC ???? ????? ?????? ??????? ??? ???? ??????. .
?????? - ?? ??? ?????? ??? ?????? ???? ?? ???? ??? ????: "???? ????? ?? FLoC ??? ???????? ???? ???? ????? ????? ?????? ?????????, ?? ????? ????? ??????? ????? ??? ????? ?????, ?? ???? ?????? ?? ?????? ?????? (????? ???? ???????) ", ??? ???? ???? ????? ?????? ???. ?????? ?? ???, ????? ????? ????????? ?????? ??????? ???? ?? ????? - ?? ?????? ??? ???????? ?????? ??????? ???????? ????? ?????, ?????? ?????? ????????.
??? ?? ??????????
?????? ?????? ???? ?? ???? ??? Turtledove - ???? ????? ?? Turtledove, ????? ????? ?? ???? ??? ?? ??????, ??? ??? ???????? ??? ???? ???? ?? ???? ??? ???? ???? ?- FLoC ??????? ????????.
???? ?- API ?? Turtledove ????? ????? ????? ?????? ?? ??????? ??????? ???? ??? ????? ????, ??? ?? ???? ?? ????? ??????. ???? ??? ??? ????? ??? ????? ???????: ??? ?????? ????? ?? ??? ????? ?????? ?? ??? ??????, ???? ????? ????? ?? ??? ?????? ???????. ????? ??? ???? ?????? ???? ????? ?????? ???? ?????? ???? ?????? ??? ????? ??????? ????? ?????.
???? ???, ?????? ???? ????? ?????? ?????? ?????? ????????? ????? ??????? ??? JavaScript ?????? ?? ??? ??????. ???? ?????? ???? ?????? ??????; ??? ?? ????? ????? ????? ???.
????' FLEDGE ??? ???-????? ?????? ?? ???? ????? ?? Turtledove. ??? ????? ???? ?????????? ????? ???? ?????? ?????? ????? ???? ???? ??? "?????". "??? ????? ???????? ??????? ???? ?????? ??????? ????? ???? ??????, ??? ?????? ???? '???? ?? ???? ???' ?????? ????? ?? ?????? ?????? ????? 2021", ???? ???? ????? ?????.
https://developer.chrome.com/blog/privacy-sandbox-update-2021-jan/
?????? ?????:
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857