為什麼你的網站應該要是一封情書? Why your website should be a love letter?

(ENG below) 你有沒有約會過一種人，剛認識就迫不及待讓你知道，他哪所學校畢業的、在哪工作、開什麼車、年薪多少，霹哩啪拉講的都是他自己。

也許對方很棒，但你不會想跟他約會，因為他聽起來就是個「自我為中心的人」！

看到這，你一定想說，這跟網站有什麼關係？

現在打開你的網站，上面是不是寫著你的產品用多好的原料、得過什麼獎、賣出多少份、使用多精密的機器製造等。

你的網站不就像上面那個「自我為中心的人」 一樣，不停在說自己有多棒、有多好嗎？

「消費者是我們要追求的人，網站就是我們給他的一封情書。」

今天你要追求一個人，不是應該先說「對方想聽的話」、「問對方需要些什麼」，先取得對方的好感，才有下一次約會的機會嗎？

那為什麼你的網站不但沒這麼做，還在一開始就嚇跑了對方呢？

你可能會問，面對真人，要說對方想聽的很容易，但換成網站，好像就有點不太懂。

『人們來到你的網站，是因為他們在「尋找一個痛點的解決方法」！』

所以「痛點」就會是對方感興趣的事，也會是網站上最需要先出現的訊息。

誰可以將這個痛點描述地越精準，誰就可以最快贏得消費者的興趣。

當消費者有興趣後，他們才會耐著性子，往下看解決方案和其他內容，才有業績轉換的可能。

現在知道「為什麼你的網站應該要是一封情書」了吧！趕快著手去改善網站內容，可以有效增加網站轉換率喔！

想進一步知道怎麼利用故事來打造行銷訊息，可以參考這篇文章

Have you ever dated someone, who can't wait to let you know where they graduated, where they work, what car they drive, how much annual salary they make, and all they talk about is themselves?

Maybe they are great, but you wouldn't want to date them, because they sound like a "self-centered person"!

Wait a second! You must be wondering, what does this have to do with websites?

Now open your website, isn't it written about how good your product is, what awards you've won, how many units you've sold, how precise your machines are in manufacturing, etc.

Isn't your website like the "self-centered person" above, constantly bragging about how great it is?

Consumers are the ones we pursue, and the website should be a love letter to them.

If you are pursuing someone today, shouldn't you first "say something they want to hear" or "ask what they need", to win their favor before having a chance for a second date?

So why doesn't your website do this, and instead scares the other party away from the start?

You might ask, it's easy to say what people want to hear in person, but when it comes to websites, it seems a bit confusing.

People come to your website because they are "looking for a solution to a pain point"!

So "pain points" will be what the other party is interested in, and it will be the first message that needs to appear on the website.

Whoever can describe this pain point most accurately can win the consumer's interest the fastest.

Once consumers are interested, they will patiently look at the solutions and other content, and there will be a chance for business conversion.

Now you know "why your website should be a love letter"! Don't wait, improve the content of the website today! It can effectively increase the website's conversion rate!

Check out this article to know more how to create marketing messages with "storytelling" skills.