Measurement Studio

Measurement Studio

Account-Based Marketing (ABM) Software by Terminus (by DemandScience)

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Robust attribution suite that measures how your GTM teams generate revenue, that’s Measurement Studio. Visualize and follow the complete journey of an account; view everyone who interacted with content, attended events or webinars, or received sales outreach during the lifecycle. Connect Terminus to CRM & MA data to create customizable first, last, and multi-touch attribution reports. Persona-based dashboards and reports to help you understand which campaigns and channels are driving results. Use data to inform your marketing strategy and improve results.

This product is intended for

  • Marketing Operations Manager
  • Marketing Operations Specialist

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