About
Orbee's Middleware integrates Customer Data Platform and Data Management Platform technology for the automotive industry. Our Middleware connects a dealership's data sources from a website, digital retailing tool, service scheduler and more, so that their first-party data is easily accessible in one platform.
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What does Orbee do?
Orbee's Middleware integrates all of a dealership's data sources into a Customer Data Platform. This centralized first-party data can be activated via marketing and advertising channels, used for advanced attribution reporting, and enriched with third-party data through our network of industry leading data aggregators.
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Shopper Profiles
Make informed decisions based on comprehensive profiles that detail contact information, sales and service interest, and traffic sources through which the shopper visited.
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Cross Domain Activity Tracking
Bring together website activity, inventory, call-tracking, and offline data to understand the shopping journey of each of your buyers.
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Integrate More Data Sources
Centralize the data from third-party embeds and subdomains across your website, such as trade-in tools, digital retailing, service schedulers, and more.
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Build Custom Audiences
Leverage the data centralized in the CDP to build custom audiences for personalized marketing campaigns.