Elevating the online shopping experience for consumers. Driving audience outcomes for clients.
There are over 900 touchpoints a car buyer can have with multiple brands along the path to purchase. Measuring a click on an ad is important, but are you able to connect that exposure to see how it drives sales? Cox Automotive is collecting ownership signals across many systems and channels to target audiences and personalize content, which results in measurable consideration lifts and proven incremental sales. Now is the time to put your data to work on Autotrader and KBB.com with Cox Automotive Marketing Partnership (CAMP 360) and see how our online activity correlates to your vehicle sales.