Customer Data and Experience Platform (CDXP) for Car Dealers
Automotive Marketing Software by Fullpath
About
Fullpath is automotive's most trusted Customer Data and Experience Platform (CDXP). The CDXP unifies and normalizes first-party data for dealerships and leverages it to create seamless, omni-channel marketing campaigns that sell more cars at lower cost. Fullpath’s full-stack technology includes automated digital advertising, personalized on-site engagement tools, VIN-level marketing, CRM activation technology, and data hygiene for car dealers. Used by several hundred dealerships, including many top 150 dealer groups, Fullpath is advancing data orchestration technology in the automotive industry.
This product is intended for
- General Manager
- Marketing Director
- General Sales Manager
- Internet Manager
- Director of Ecommerce
- Dealer Principal
- Business Development Center Director