Lexicon

About

33Across' Lexicon is an identity solution that makes the open web work without cookies in a way that is simple and fair for publishers. Once implemented, Lexicon immediately gives publishers' inventory up to 90% browser resolution without cookies or technical deployment; enabling buyers to target and measure cookieless supply on the programmatic open or via deal IDs within the bounds of privacy.

Lexicon’s key features:
- Instant addressability: Transforms unaddressable display and video inventory without any operational lift
- Differentiated demand: Integrated with over 10 DSPs targeting unaddressable inventory
- Identity measurement

Two different ways to integrate:
- 33Across Platform: Make your inventory addressable directly on our supply-side platform to gain access to unique reporting capabilities
- User ID Module: Monetize your cookieless inventory across existing supply partnerships at programmatic scale

This product is intended for

• Publisher
• Data Specialist
• Platform Director