Zo? Merchant的动态

A few good holiday reads for CMOs... I've just returned from a brilliant holiday in Italy, soaking up the sun, relishing the family fun, and indulging in pasta, pizza, and gelato! Between all of that, I managed to squeeze in a few books that have given me some fresh inspiration and new perspective. These are good reads for fellow CMOs and marketing leaders about to head off on holiday: ?? Rewired: The McKinsey & Company guide to outcompeting in the age of digital and AI - a practical manual that really comes alive with real-life case studies and highlights the need for greater marketing agility and the importance of a joined up front office to drive organisational transformation. From enhancing customer experiences to building value, it's the playbook #cmo need for the digital age. #RewiredBook ?? Move: The 4-question go-to-market framework by Sangram Vajr and Bryan Brown - I felt myself nodding along with this one; full of sage wisdom on aligning your revenue generating functions to scale your business. The four guiding questions have been a good reminder of where marketers need to refocus to maximise business value ?? Lessons in Chemistry by Bonnie Garmus - An enjoyable novel, following Elizabeth Zott, a brilliant and unapologetic female chemist set in the 1960s. A reminder that innovation often lies in challenging the status quo. Taking a break with these books allowed me to reflect on the vital role of agility, fostering a growth mindset, and finding enjoyment in our fast-paced, digital & AI fuelled world. Whether you're looking to drive greater value from your marketing or simply find a moment of joy and inspiration, these reads have something for every CMO. Here's to a summer filled with creativity, the reinvention of marketing, and a touch of Italian flair! Buon divertimento! #B2BMarketing #CMO #BusinessBooks #ReadingList ????