Ziff Davis Shopping的动态

When retail therapy = consumer research. ?? From crafting engaging campaigns to showcasing the latest in shopping center innovations, retail marketing is all about connecting communities to the best places to shop, dine, and explore. We keep our finger on the pulse of what's next in retail. Curious to see how we can elevate your shopping center’s marketing efforts? Let’s connect!

The retail mindset needs to change. Success in physical retail now requires an understanding of the media-immersed consumer and their frame of mind before entering a store. How do you adapt to changing mood states, expectations, motivations? #retail #retailinnovation #retailmedia #retailindustry https://lnkd.in/ex7DCUYQ

82% of shoppers want a consumer brand's values to align with their own (Consumer Goods Technology). And that's not all—75% of shoppers say they've cut ties with a brand over a conflict in values. It's important to showcase your values and stances on topics that are relevant to your audience and invest in content that delivers those points.

It goes without saying that customers must be at the heart of everything retailers do. Read my new blog to learn five best practices essential for crafting an engaging retail experience to expand your reach, relevance and revenue. ???

?? Retail Media is having a moment right now. But with so much to read, watch and listen to, alongside so many other things in the day, it can feel overwhelming to stay on top of it all. ?? Here are three experts who can help ease the path: - Colin Lewis (UK) - a font of knowledge, Colin's content is interesting and engaging, with a lens that brings everything back to what it means for brands - Roger Dunn (AU) - along with regular insights, Roger's Friday 'Memedays' deliver home truths that add some fun to your feed - Andreas Reiffen (US) - Andreas regularly publishes easily digestible pieces with strong visuals, providing a clear picture of what's happening overseas. #retailmedia #ecommerce #topvoices

?? Imagine strolling through your favorite store, list in hand, yet what catches your eye isn't on that list. This isn't rare; it's human nature. An astonishing 70% of purchasing decisions are made right at the point of sale, with nearly 40% being spontaneous, impulse buys. But what flips the switch from browsing to buying in mere seconds? It boils down to two things: captivating product placement and packaging that makes a statement. Packaging isn't just about looking good; it's about creating a connection, conveying a story, and yes, triggering that 'must-have' impulse. ?? The GfK “STORE EFFECT” study sheds light on this phenomenon, revealing intriguing insights: ? A third of consumers walk in with a shopping list, yet are open to spontaneous purchases. ? Brand loyalty at the shelf? Only for about 30%. ? The allure of packaging can redirect even the most determined buyer to an unexpected choice. This dance of decision-making is nuanced, rapid, and often subconscious, emphasizing the strategic importance of packaging in the retail environment. Want to dive deeper into the fascinating connection between impulse buying and packaging? Click the link to read the full article on our website and discover how we can help elevate your brand's packaging to new heights. ?? https://lnkd.in/dPAHg9vQ #ConsumerInsights #RetailInnovation #PackagingDesign #MarketingStrategy #ImpulseBuying #BrandEngagement #PointOfSale #ConsumerBehavior

Here’s how I would use content to get inside more retail stores with my company. (Like Whole Foods, Ralphs, Kroger, Urban Outfitters or Walmart) First you have to think: What are the big retailers trying to achieve? They want more people to come into their stores. That way, when customers are done buying your products, they’ll also go on to buy other products. So, you need to be able to show those buyers that you’ll bring more people to their stores. How are you going to show them that? A big part of that is going to be showing them your community online. That's: - Other people who are using your product - Other people who are posting your product - Other people who are talking about your product That's also your own channels. Do you have an audience? Are people in your comments section talking about how much they love the product? Because as a retail buyer, they will look at that, and be like, “Oh wow, they actually have a ton of people that care about this product and care about this brand”. They’ll think, “If I get this brand in our store when they announce us as a stockist, all those people will now be in our store to buy other products.” This is why your online community is so important for your brand :)

Ever wondered how to make your supermarket stand out? Check out this article to see how our in-store media solutions are changing the retail marketing arena. We're turning everyday shopping trips into engaging experiences that stand out. Discover how you can elevate your retail environment and captivate consumers from start to finish. Read the full article here: https://bit.ly/3yU0TEV #RetailInnovation #SmartMedia #InStoreMarketing #CustomerExperience

Tired of the same old retail marketing playbook? Your competitors are. And they're about to get a rude awakening. Here are 5 unconventional hacks that'll leave them in the dust: 1. Reverse showrooming Let customers browse online, then pick up in-store. Boost foot traffic and impulse buys. 2. Pop-up stores in unexpected places Think: gyms, co-working spaces, or even competitor parking lots. Create buzz and reach new audiences. 3. "Try before you buy" subscription boxes Send curated product samples monthly. Turn browsers into loyal customers. 4. Gamify in-store experiences Use AR to create treasure hunts or product quests. Increase engagement and time spent shopping. 5. Host "after hours" VIP shopping events Invite loyal customers for exclusive nighttime shopping. Create FOMO and boost sales. The old rules of retail are dead. It's time to get weird. Which hack will you try first? Let me know in the comments. P.S. If these ideas seem too "out there," you're probably not ready for the future of retail. --- Let's connect

"Look, Ma! I'm on the TV!" Got a chance to hang out with WFXT Boston 25 News and Constant Contact customer, Albert Feldman, co-owner of Sky Candle Co. We were there to talk about the impact of inflation and the upcoming holiday shopping season. People are still going to shop this season, so make sure your business is top of mind so they spend those dollars with you! Email and text marketing are great ways to stay in direct communication with your most important audiences. What are consumers looking for? They still want to shop small. Albert mentions, offering items for gifting at various price points and creating experiences that bring customers together. What are you planning for this holiday season? (P.S. Looking for a gift? Check out Sky Candle Co.)