Zappi的动态

The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage has gone to print! So exciting to see the launch of this labor of love from these four amazing colleagues - Kate Schardt Stephan Gans Ryan Barry Steve Phillips. Having been on this ride the past 2+ years has been one of the most fulfilling journeys of my career. Great things have been accomplished and will continue to be with these leaders paving the way. Check out the info below if you want a free early copy!

It's an exciting day here at Zappi! ?? So excited to unveil our new book, ?? The Consumer Insights Revolution ?? , authored by senior executive leaders from Zappi and PepsiCo. Zappi partners with our customers to transform consumer insights, and our new book details precisely how we've done this with PepsiCo. This book helps everyone understand why insights leaders should be strategic partners to the C-suite, driving consumer centricity, and delivering competitive advantage for businesses. I cannot wait for consumer insights leaders, CMOs, and marketing professionals to read it! Find out more and join us in helping launch the book below. ? #consumerinsights #b2c #cmo

Writing a book is a labor of love. The amount of time, care, and detail that goes into every word, sentence, chapter, structure, cover design, and more, is done with the audience in mind. As a writer, you want to deliver an experience that is nothing like anything else your reader has picked up before. Like our customers striving day in and day out to stretch the limits of innovation and creative development, Zappi teamed up with our partners at PepsiCo to create "The Consumer Insights Revolution." ???This book is packed with practical steps, real-life stories, and a roadmap to transform your insights function into a consumer-centric, data-driven powerhouse. I for one can't wait to add it to my Goodreads collection! Oh! And, if you're a go-getter who is ready to up your game in the market research world, sign up to be an ambassador and receive a FREE copy of the book (link in comments). #Zappi #ConsumerInsightsRevolution

Zappi's book is officially out!? ?? Time to dive into The Consumer Insights Revolution—grab yours now!? Created by the minds of Zappi’s Steve Phillips and Ryan Barry and PepsiCo's Stephan Gans Gans and Kate Schardt ??? ? Learn how to transform your business into a consumer centric powerhouse! Not to be missed. Available now at ttps://amzn.to/3zjHWvs? #Zappi #ConsumerInsightsRevolution

Looking forward to this panel discussion. Yale School of Management #insights Yale Center for Customer Insights

?? The Key to Strategic Insights: Less is More Scott Thompson explains why focused Key Insight Questions are crucial in the Accelerated Insights program. The goal? Equip teams to gather insights that truly support decision-making. Remember, quality beats quantity—having 30 active questions dilutes effectiveness. ?? How do you prioritize the insights you collect? Let us know in the comments. #MedicalAffairs #Insights #kwello

To all of the marketers who may be hesitating to take the leap into the world of consumer research, you're not alone Kicking off the research project can sometimes feel daunting. You may be grappling with questions like, ‘Is now the right time?, ‘Where should I start?’, or "Will this investment truly yield valuable insights?”. That’s where our experts step in. Working with a market intelligence agency can ease your hesitations and guide you through the full project lifecycle. Read below to learn how we navigate you through this journey. #marketresearch #consumerinsights

?? Struggling to get deep consumer insights at scale? Many brands grapple with balancing qualitative depth and quantitative reach in market research. But there's a solution that's changing the game. Remesh's AI-powered platform is helping brands like Yum! Brands overcome this challenge by offering: ?? Real-time qualitative insights at quantitative scale ?? Live conversations with up to 1,000 participants ?? Instant analysis of open-ended responses ?? Thank you to Jack Lettenmair of Yum! Brands for highlighting how Remesh is transforming consumer research in the fast-paced world of quick-service restaurants.

To improve engagement and cook up better business outcomes, McCormick spiced up its approach to its long-standing insight community. With a fresh approach, the company wanted to: - Expand their community globally beyond the U.S. - Upgrade outdated communication methods to keep up with modern technology. - Speed up the time it took to gather and act on insights. Check out our latest case study to learn more: https://lnkd.in/gG-aP7mZ #insightcommunity #insights #marketresearch

???? Don't fall for the myth that market research is only for the big players in the game. Affordable ways exist for businesses of all sizes to gain valuable consumer insights and sharpen their marketing tools. ???? ??? Think of market research as the compass guiding your business towards greatness. Avoid common rookie mistakes like relying solely on your inner circle for feedback. Branch out and tap into a diverse range of perspectives to truly understand your market. ???? ???? As a market research expert, I aspire to empower businesses to harness the power of data-driven decision-making. By working together, we can navigate the sea of information and steer clear of the dangers of bad data. Let's elevate your business with strategic insights and unleash your full potential! ???? Watch the 90-second video to hear it for yourself. #MarketResearch #BusinessSuccess #DataDriven #UnlockYourPotential