PAPAYA Solitaire and You're the Goods have turned the UK’s daily hustle into a moment of satisfying order with this vibrant and fun new OOH campaign. Running across high-dwell-time transport media, it playfully captures the essence of Solitaire: bringing order to chaos. At least now commuters can experience a little order, while being elbowed in the face on the Northern line. With four distinct executions: Herding Cats, Dog Park, Airport, and Resort Pool, the campaign transforms everyday disorder into beautifully organised moments. The creative is designed to engage commuters and travellers in key UK cities, making every journey feel like a time to play. A fresh perspective on a timeless game. My favourite - Herding Cats. Formats: 48, 96, 6 sheets with special builds at London St Pancras and Manchester Piccadilly. Oriel Bachar, Uri Pearl, Liran Kaplan, Amir Guy, Sivan Finn, Richard Cohen, Itai Pazner, Michal Rubin, 1920, Curious Productions. You're the Goods.
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+5
Nice!
Really nice.
It was a pleasure to work on this campaign with you Dom Goldman.
LOVE these
Nice one Dom
Very nice
Saw the cat one on the tube, stood out by a mile and made me smile??
This is super interesting Dom Goldman. Play on!
Photographer / Director
2 周Well this is fun