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Want to put something on your radar.? And, yes, it’s about AI. It’s called GEO. And if you check out the image below, you’ll know what we’re talking about. It’s that area at the top of a Google results page that provides an AI-generated summary relating to your search query. Google’s Genesis AI platform does the work, determining what sources are best to use for that response. As you can see on the right side of the image, they reference the sources the summary is pulled from.?That's the GEO (Generative Engine Optimization) part. You can now optimize your web pages so that they are more likely to display in this area of the Google SERP. Just like OG SEO, this is a learned art, discipline and science. In a nutshell: SEO: Focuses on improving your website’s visibility in search engine results through keywords, backlinks, and quality content. GEO: Aims to ensure that generative AI models accurately represent your organization’s information when users seek answers. GEO doesn’t replace SEO; instead, it complements it. It's a new, new world once again which means you'll need to do some GEO work sooner than later, so it's time to get acquainted with it. We’re keeping an eye on how GEO develops and what it could mean for organizations like yours moving forward. We’ll be sure to keep you updated, so keep checking back, but we thought it was worth putting on your radar today. If you wanna chat deeper on this topic, just DM us here and we'll get back to you. #assnchat #associations #nonprofits #ai #GEO #SEO #yokoco

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Yoko Consulting

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