Yellowpop的动态

"??? Happy Holi from Lead Brand Media! ???? May this festival of colors bring joy, laughter, and vibrant new beginnings to your life and business. Let's add a splash of creativity and brightness to your digital presence this Holi season! ???? #LeadBrandMedia #HappyHoli #DigitalCelebration"

The buzz all over the global AD world, nay, AD ECOSYSTEM (*to supposedly sound hep, updated, contemporary & relatable*)....... is around John Lewis' new Christmas advert. I liked it because I liked the first installment in the Chronicles of Narnia franchise. Why did I like the first Chronicles of Narnia movie? Well, the initial premise of stumbling upon a magical realm by just entering a closet was beautiful......and I speak for myself, if not for thousands of 90s kids/2000s teens like me, who grew up with a rather confused yet vivid imagination, that such moments were etched in our minds and hearts forever. A quick throwback to the old cartoon 'TOP CAT', where in the end credits we see the main protagonist inside a garbage can, but was crafted like a cozy 1-room studio apartment (cue the satirical reels and shorts about 1-BHK in Mumbai). This idea was further nurtured as it evolved into some scenes from TV shows and movies in the 90s where kids (sometimes with the help of parents) used to create makeshift homes/rooms with big brown packer cardboard boxes. In more recent times, if anyone happened to have stumbled upon a show called 'Community', there is a quick, memorable reference to some episodes where the characters were seen engaging in building pillow & blanket forts. That was a real treat to the inner child in me! All these vivid episodes flashed in my mind like a fast-cut montage, after which the proverbial invisible camera zooms out of my eyes (ultra close up to a mid-shot) to me looking at this advert and having a pleasant smile. It did evoke a sentiment of warmth and the beautiful imaginary situations I grew up with and pictured myself in. That said, my one personal takeaway (inside my own echo chamber) for Indian brands would be that, since a lot adapt their strategies from the west, they could also consider launching a majority of Diwali ad films 2 - 2.5 weeks ahead of Diwali and have audiences being more receptive rather than forcing it down their throat during Diwali (a time they clearly DON'T dedicate for). PS - After seeing this, hope this ad made you think of rice lights and sitting by the window side on a cold evening with a cup of coffee / hot chocolate either enjoying soft jazz music or (re)catching up on a treasured novel. https://lnkd.in/g5WQEaxt

Have you noticed how our shopping habits completely change during the festival season? From impulsive buys to hunting for the best deals, festivals bring out the shopper in all of us! It's not just about what we buy, but how we buy it. Brands, take note - this is your chance to connect with consumers who are in the mood to spend! Are you ready to tap into this festive frenzy? #ConsumerBehaviour #FestiveShopping #MarketingStrategy #FestivalSeason #ConsumerTrends #BuyerPsychology #LinkedinCommunity #BrandAwareness #DigitalMarketing

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Transform Your Advertising Strategy this Valentine's Month with AFSTEREO! ???? As we celebrate the season of love, it's the ideal time to fall in love with your advertising strategy all over again. Do you know your top advertisers? How about your sell-out ratios? With AFSTEREO's Business Intelligence, you won't just know, you'll master! As the new year unfolds and Valentine's spirits soar, it's the perfect opportunity to revamp your strategy and set your business on a path to greatness. Our data dives deep, offering insights on: ?? Share of voice ?? Exclusive advertisers ?? Breaking campaigns ...and so much more, all in the context of broadcast audio and visuals. This Valentine's, don't settle for generic insights. With our bespoke reports, get data that evolves as you do, perfectly aligned with both your and your competitors' requirements. ?? Illuminate your advertising journey with AFSTEREO. Illuminate, innovate, and dominate in 2024! Let love and success be your guiding lights this Valentine's month. ? #AFSTEREO #TailoredInsights #AdvertisingMastery #IlluminateYourStrategy #BusinessIntelligence #NewYearNewStrategy #ValentinesMonthLove

? Christmas kicks off with John Lewis ? In the UK, many would agree: Christmas starts when John Lewis unveils its iconic Christmas advert. And this year, they've delivered something truly special. Their 2024 advert, created by Saatchi & Saatchi, takes a more traditional route, moving away from the whimsical characters of years past. Instead, it tells the heartfelt story of two sisters and the magic of shared memories. The protagonist embarks on a nostalgic journey through time—quite literally—walking through a rack of dresses to relive moments from her childhood and teenage years with her sister. Charlotte Lock, Customer Director at John Lewis, sums it up perfectly: "Our customers love the ritual of Christmas shopping, so we wanted to give the store a starring role in our advert for the first time." At PLC Spain - 360o Creative Marketing Agency, we can’t help but admire campaigns like this that blend storytelling with a brand’s essence so beautifully. A reminder of how creativity can connect us emotionally and make us feel the magic of a season. ?? Christmas adverts are just getting started this year, but what do you think of this one? Does John Lewis set the bar high again? Let us know in the comments! ?? #JohnLewisChristmas #CreativeMarketing #Storytelling #ChristmasCampaigns

BACARDI x Camila Cabello Event: A Success in Just 48 Hours!??? ?? We’re excited to share the results from our?Bacardi x Camila Cabello?Halloween event—proof that with the right collaboration and a bit of mavn magic, things can move?fast?and?efficiently. When we launched the opportunity, the response was?unbelievable. Within?30 minutes, our guest list was stacked, with over?100 elite creators?securing their spot for the event!??? Over the course of?two days?leading up to the event, we worked quickly and efficiently, executing a campaign that generated amazing momentum and engagement. Here's a quick look at the impressive results: ?? Campaign Highlights: 50k+ post views?– Reaching an incredibly wide audience! 10k+ post likes?– Showing the love and excitement from the community. 111 Organic Instagram posts?– A lot of amazing content was shared, keeping the buzz alive! The success of this campaign shows what can happen when you work with the mavn team! Here's to more fast moments of success like this one.??? #Bacardi #CamilaCabello #EventSuccess #CampaignResults #MarketingMagic

? The Magic of Thoughtful Giving: Why John Lewis’ 2024 Christmas Ad Stands Out ? John Lewis & Partners has done it again, and honestly, I can’t stop thinking about “The Gifting Hour.” The story of Sally diving through her memories to find the perfect gift for her sister really resonated with me. I’m in the middle of my own quest to find meaningful gifts for my family, and this ad reminded me that it’s not just about the gift itself—it’s about the thought and love behind it What makes this ad stand out is how it takes something as simple as holiday shopping and transforms it into a magical, emotional journey. The nostalgia hit hard, especially with Richard Ashcroft’s acoustic “Sonnet” in the background. I’m a 90s kid, so hearing this song reimagined took me straight back, and it felt like the perfect soundtrack for this beautiful story. But there’s more to it than just a touching narrative. From a marketing perspective, it’s genius: ??? Highlighting in-store shopping: At a time when online dominates, John Lewis reminds us of the joy of exploring a physical store, especially during the holidays. ?? Engaging communities: Their TikTok contest to cover “Sonnet” is such a smart move—it’s nostalgic, interactive, and modern all at once. ?? Emotional connection: The ad doesn’t sell products—it celebrates the thoughtfulness behind giving, which feels so authentic. For me, this campaign is more than an ad; it’s a reminder of why we put so much thought into gift-giving in the first place. It’s about cherishing relationships and creating memories that matter. Have you seen it yet? What did you think? I’d love to hear your favourite Christmas campaign this year! #MarketingInsights #ChristmasAdverts #JohnLewis2024

The team at Claybourne Co. made one of my dreams come true and brought a skate activation to our 420 Grand Opening party in Fontana! ?? It was awesome! This video is a recap of one of the 6 larger events we threw on 420. No matter how many openings and events we do (and we've done a lot!), I always get a bit of nerves. “IS ANYONE GOING TO SHOW UP?!” Nerves are good tho. It means you’re not complacent. It keeps you sharp, hungry, and innovative. It’s your subconscious mind’s way of ensuring you’re fully prepared and committed to delivering your best. I’m proud of the formula we’ve developed. It works for our team, brands and communities but…we’re always finding ways to get better and better. Last year we implemented and launched the Embarc Party Crew. Led by Andrea Champion, Party Crew is a group of team members from each location passionate about showing up in our communities in the Embarc way. ???? Food Music Games Entertainment All together they help engage and form memories beyond a [enter BOGO, 99% off, crazy deal here]. It helps differentiate. It helps build loyalty. Plus…these activations are a content goldmine. All of that to say— embrace the nerves. When harnessed properly they can make things better. #cannabis #dispensary #cannabismarketing #events

Tesco feeds our Christmas spirit and pulls on the heart strings in this year's Christmas ad ?? ? The ad tells the story of Gary, who is struggling to get excited for Christmas following the loss of his Grandma. The ad focuses on cherishing memories and spending time with loved ones, while its portrayal of Gary has resonated with viewers who find it refreshingly progressive. ? ‘It’s heartwarming to know that the Grandad is being cared for, and certainly a bit of a tearjerker’, noted one viewer.? ? Despite the underlying sadness, the ad's focus on family and festive traditions has struck a chord, making it an emotive yet enjoyable piece.? ? We tested the ad on LINK+:? ?? Sadness: Top 2%? ?? Male portrayal: Top 4%? ?? Affectionate: Top 5%? ? Enjoyment: Top 12%? ?? Smiles: 29% More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. Kantar Marketplace: insights at the speed of business for year-round success. #ChristmasAds #Advertising #KantarMarketplace #KantarChristmasAds BBH London Becky Brock Felipe Serradourada Guimaraes George Rivers Alicia Southgate