Yee Chin Cheng的动态

?? Popup Bagels: Mastering the Art of Brand Collaborations ?? Move over, Erewhon smoothies! PopUp Bagels is redefining collaboration in the world of circular bread. Their latest? A mouthwatering mashup with OREO! ?? But that's just one slice of their success. Recent collabs include: ? Poppi ? New York Post ? Sun-Maid ? Old Bay ? Saint James Iced Tea ? Frank's RedHot Why is this strategy crushing it? ?? 1?? Expanded Visibility: Each collab introduces PopUp to new audiences. 2?? Social Media Buzz: Unique combos = shareable content. 3?? Market Differentiation: Standing out in a crowded food scene. 4?? Continuous Innovation: Keeping the brand fresh and exciting. 5?? Cross-Industry Appeal: Attracting diverse consumer groups. 6?? Media Attention: Unusual pairings grab headlines. 7?? Customer Engagement: Encouraging flavor exploration. The proof is in the pudding (or should I say, the bagel?). These high-profile partnerships keep coming, suggesting big wins for all involved. What's your take on this collab strategy? ?? ? Smart brand awareness play? ? Tasty way to disrupt the market? ? Both? Let's discuss! And while you're at it, what brand would YOU like to see on a bagel next? ?? #BrandCollabs #FoodInnovation #MarketingStrategy #PopUpBagels https://lnkd.in/epss5tmN

EVERYBODY WANTS TO BE OUTSIDE ?? If you’ve been paying attention, IRL brand experiences are everywhere. Recap on a few that I liked: ?Oatly x Giggs THE South London legend, Giggs, reached out to Oatly. As a lactose-intolerant custard lover, he told them how much he loves their custard (even though it’s hard to find) and pitched a collab. (more on the collab on Jay Richards page) The result? Custard by Giggs: ?? A bakeshop takeover IRL in South London (of course). ?? A limited “cake and custard kit” drop online. The perfect mix of authenticity and creativity. ?Odd Muse For the holidays, Aimee Smale, the founder of the brand, launched a pop-up in NYC ??. The line stretched around the block, and online orders doubled thanks to the buzz (just check her TikTok). Now that’s what I call a win. ?? ?TELFAR The founder is turning retail on its head, aiming to make going downtown “a thing again.” His store isn’t just a store—it’s an experience ?. So, what are your favorite recent IRL brand experiences? Any I should check out? Let me know in the comments! ?? #Branding #Marketing #Store

Wanda, the driven owner of a bustling e-business specializing in refurbished clothing, is constantly on the go. While she excels at curating unique pieces, managing her brand's online presence is a challenge. Businesses with an active social media presence experience 3 times more engagement with their customers compared to those without. By leveraging media engagement, businesses like Wanda's can increase customer loyalty and drive sales by up to 20%. MetaLabs can alleviate Wanda's digital stress by crafting compelling social media campaigns tailored to her target audience. With us handling her online presence, Wanda can reclaim her time for leisurely walks, quality time with her kids, and indulging in her favorite hobbies. ????? #Ecommerce #RefurbishedFashion #OnlineBusiness #SocialMediaManagement #SOME #Marketing

We all know about Simon Sinek’s Golden Circle.? So why are so many brands still getting it wrong? In the face of tough market conditions and stiff competition, it’s understandable many brands will try to find ways of building loyalty by connecting with their audience on a deeper level. But beware of bandwagons. Without authenticity, your brand reputation could be on shaky ground.? Uncover the truth about authentic brand purpose in our new article.? https://lnkd.in/eJizg8Rv #BrandStrategy #MarketingInsights

A common issue with the apparel brands: They're trying to appeal to everyone and ending up appealing to no one. When brands don't focus on a specific niche, their message gets lost in the noise. This leads to bland products and uninspiring campaigns. And it results in our devaluing our services or products. The solution? Niching down. When we target a specific audience, we can create more personalized products. This strengthens the brand identity and attracts loyal customers who feel understood and valued. Because at the end of the day, we're not only giving our clients exactly what they want—we're giving them what they need.

How to Make Your Choice Count In today’s competitive market, brand loyalty is more than just a purchase—it’s a choice to be part of a community. At Aim JNF, we explore how businesses can leverage Brand Tribes to build stronger connections with their audience. Learn how tapping into the emotions, values, and beliefs of your consumers can transform them from buyers to lifelong advocates. Discover key insights on how to make your brand tribe thrive. #CustomerLoyalty #MarketingStrategy #BusinessGrowth #AimJNF #Brand

???? Driving Change Through Every Step with TOMS Shoes ???? Proud to share my latest market research analysis and creative work on TOMS Shoes, a brand that masterfully integrates social responsibility with retail success. With its iconic "One for One" model, TOMS has set a global precedent for mission-driven business, inspiring both customers and competitors to rethink ethical consumerism. ?? Key Insights: 1?? Mission-Driven Innovation: TOMS’ "One for One" model connects each purchase to a tangible impact. 2?? Ethical Targeting: The brand resonates strongly with millennials and Gen Z, who value purpose-driven products. 3?? Strategic Differentiation: Expanded offerings in eyewear and coffee broaden its philanthropic reach. 4?? Digital Excellence: Leveraging platforms like Instagram and TikTok, TOMS uses storytelling to engage and inspire. 5?? Global Potential: Opportunities in emerging markets and eco-conscious trends pave the way for expansion. ?? Creative Contributions: I also created an ad video to highlight TOMS' mission, unique business model, and potential for future growth. Special thanks to Professor Pankaj Shah for his invaluable guidance and support throughout this project—it wouldn’t have been possible without your mentorship. ?? ?? Let’s continue the conversation: How can businesses integrate purpose into their strategies while staying competitive? I’d love to hear your thoughts! TOMS #EthicalRetail #SocialImpact #MarketingStrategy #TOMS #Sustainability #CreativeWork ?? Check out the ad video attached below! Let me know your feedback. ??

The magic of Wicked extends far beyond the screen! This highly anticipated movie has sparked unique brand collaborations, uniting major names across industries. From Shark Beauty’s limited-edition FlexStyle to Stanley’s sold-out tumbler collection, brands are tapping into the cultural power of Wicked. Dive into our article to explore how entertainment-driven marketing influences consumer behavior. #EntertainmentMarketing #BrandPartnerships https://bit.ly/40sP03X

Do you know what's the most simple way for your brand to succeed? Crack the code of your Brand DNA. ?? Imagine your Brand DNA like crafting the perfect cocktail: - Each ingredient adds its unique flavor. - Your Brand DNA blends purpose, promise, and personality into a refreshing mix. ? Take Starbucks, for example: - It wasn't just about coffee; it became the ultimate meeting spot. - Someone understood its DNA and said, "Starbucks is where people meet." ?? Your Brand DNA is the heart and soul of your business: - It's your secret recipe for success, infusing everything you do with flavour and flair. At KIABI our DNA screams simplicity, accessibility, and inclusivity - it's who we are, reflected in everything we do. ?? Why does Brand DNA matter? - It's your secret sauce for consistency, authenticity, and building lasting connections with your audience. - It's what makes you stand out in a crowded market. Instead of immediately seeking viral campaign ideas, delve into the essence, values, and beliefs of your brand's purpose to ignite brand growth. #brand #personality #marketing #dna #kiabi #brandmanagement #content

In the lifestyle goods sector, the point of sale is not the culmination but the commencement of a journey that marketing has promised. Success transcends traditional sales and marketing; it’s about crafting experiences that resonate deeply with consumers. Experiential marketing has emerged as a pivotal strategy, enabling brands to forge emotional connections and foster loyalty. In the cosmetics and personal care industry, products serve as tools for self-expression and confidence enhancement. They empower individuals to feel better about themselves and project desirability to others. Understanding the psychological impact of these products is crucial for brands aiming to connect authentically with their audience. By focusing on delivering meaningful experiences and acknowledging the emotional significance of their products, brands can move beyond being just another business. They can become integral parts of their consumers’ lives, fulfilling deeper desires and needs. #ExperientialMarketing #CustomerExperience #LifestyleBrands #CosmeticsIndustry #BrandStrategy