Yawnder的动态

Personalisation is key ?? and ICI knows very well how to do it ??

Stop Calling It Luxurious—Start Solving Problems! In today’s market, people don’t just want luxury; they want solutions. Your product isn’t just “premium” or “top-tier.” It’s the answer to a problem your customers are actively trying to solve. ?? Example: Instead of calling a mattress “luxurious,” describe it as the “ultimate answer to sleepless nights and back pain.” Focus on the “why” behind your product, and let it speak directly to the customer’s needs. ? When you solve a problem, your brand becomes indispensable—not just desirable. #MarketingStrategy #ProblemSolvers #CustomerCentric

What is the best alarm clock to wake up peacefully? click to: https://lnkd.in/eUaViAEa This guide delves into the best alarm clocks designed to wake you up peacefully, exploring various types, features, and the science behind why they work. #alarm #alarmclock #instock #shopping #shop #store #departmentstore #onlineshopping #sales #sale #freedelivery

We hadn’t bought a mattress in years, and let’s be honest, I was dreading it. Previously, we bought online, but this time we decided to try them live and in person! My husband said, “We’re not buying anything today.” Famous last words… We popped into Dreams Eastleigh, and were greeted by Sam, who suggested we try the Sleepmatch Studio. This smart tech calculates the perfect mattress support for your body and sleep style. In just 3 minutes, we had a tailored list of mattress options without the guesswork! I won’t lie, laying down with a salesperson nearby felt a bit odd at first, but it made the whole process smooth, simple, and actually quite entertaining! Here at All Star Marketing Club, we teach that it takes 7-15 interactions before a customer is ready to consider buying from you. Dreams nailed it with this tech. They combined diagnosis, personalisation, and trust-building all in one go. And the result? We bought a mattress (with a free mattress cover) and it’s arriving on the 2nd of December! Oh, and if we change our minds? We’ve got 100 days to exchange! If you're a small business owner, think about the ‘extra steps’ you could add to your customer journey…diagnostic tools, no-pressure sales, or anything to make the process seamless.?

Is This Product Worth It? A 6-Month Challenge Join us as we assess the longevity of our newest purchase! We’ll silently count to ten and then dive into whether this product will continue to bring us joy after three and six months. Let’s explore value, happiness, and future regret together! #ProductReview #BuyingGuide #LongTermTesting #ConsumerAdvice #ProductSatisfaction #WorthItChallenge #DecisionMaking #BuyerBeware #HonestReviews #LifestyleChoices

Are your products solving the right problems? It might not be what you think—uncover insights that go beyond the obvious. Have you considered what your customers really need from your products or the "Job to Be Done"? I recommend the book Competing Against Luck, which emphasizes the importance of considering all dimensions of customer needs. Not just the functional, financial ones. Social and emotional factors are just as crucial. Take the example from the book of an American mattress company. Their research led them to change their marketing strategy from simply selling comfortable mattresses to emphasizing how better sleep can make you a better dad or a better boss. The secret to success is deeply understanding the narrative of the customer’s life, enabling the design of solutions that far surpass anything the customer could have explicitly asked for. #Product #Userresearch #Productops

Mattress Shopping Doesn’t Have to Suck! Let’s be real—buying a mattress has a reputation for being… the worst. Pushy salespeople, endless rows of boring beds, confusing jargon about coils and foam—it’s enough to make anyone want to nap on the store floor. But here’s the thing: it doesn’t have to be this way. At Snooze, we’ve thrown out the old mattress-shopping rulebook and replaced it with something better: FUN, EASY, and ZERO AWKWARDNESS. ? Pushy salespeople? Nope. We’re pajama-clad guides helping you find your best sleep. ? Boring showrooms? Never. We’ve got cozy vibes, fun Dream Mapping tech, and even pillow fights (yes, really). ? Confusion? Forget it. We break it all down so you actually understand what you’re buying with Snooze Sleep coaches that earned this pajamas! Why settle for an exhausting experience when you could have one that’s actually enjoyable? Come hang with us and discover the Snooze way of mattress shopping—where the only thing you’ll leave with is the perfect mattress and maybe a smile (or two). #MattressShoppingRevolution #familyfirst #SnoozeHappens #ShopHappySleepHappy

The idea of the ???????????????? ?????????????? has totally evolved in this digital age. George Hanson has led retail strategy for some of the most well-known consumer brands including Under Armour, Lands' End and Panera. He's now the Chief Digital Officer at Mattress Firm, and this week we learned all about the science of the customer experience from him. In this episode... ?? The intersection of digital tools and human expertise in the sales process ?? How companies should combine online + in-person sales & marketing to give clients a seamless purchasing experience ?? Plus get tons of bonus content about the science of sleep and how sleep research is informing new product designs! Episode 173 is now streaming: https://lnkd.in/dCg_mUYi #sales #customerexperience #customerjourney #technology #retail

Retailers, we hear you! Staffing challenges and training hurdles can make closing a sale tougher than it should be. Our new point-of-sale video collection is designed to engage in-store customers and support RSAs by starting the sales conversation—even when the store is busy or understaffed. Shoppers can scan a QR code to watch 2-3 minute videos highlighting the features and benefits of our adjustable bases and accessories. Read more about this valuable resource in BedTimes Magazine #retailinnovation #SymphonySleep #adjustablebases #salesvideo #salestraining #beddingindustry

I have been leading commercial and marketing strategies for over 15 years through product design: creating value propositions, restructuring customer journeys, and optimizing the shopping experience. What happened to me today made me reflect on the fact that none of that is enough if we don't have the right people. Today, while walking with my "doghters", I passed by a convenience store and decided to go in; so you'll understand that one of my hands was already busy holding them; also, I'm one of those who buys things and carries them all (yes, I'm one of those who doesn't grab a cart or a basket ??); so today, with my hands full, I decided to go to the checkout and ask if I could leave my purchases there while I went for one more thing. Shirley, with a smile on her face, replied, "Of course"; then she came closer to me and said: "I'm going to exchange this box of golden berries because they don't look very good, and I wouldn't want you to take them like that." I thanked her for letting me know and realized that Shirley, with that simple gesture, taught me how important it is to have these three qualities: Proactivity, Commitment, and Empathy. Every company should aspire to generate in its customers what Shirley made me feel today: "You matter to me." How many "Shirleys" do we have in our teams, can we recognize them? #peoplefirst #happyworkplace #dosomethinggreat