Yaroslav Shevchenko的动态

? Why post short-form content if I want to attract high-value leads? ? - what's the point in making short videos like the one below if my target isn't the average Tiktok user? - ...well, the point in making short-form content is: ? increase overall reach. Think about it this way. Yes, raw videos attract higher quality leads. But if you do not leverage on short-form, it will be harder for those high quality leads to find you in the first place. You need short form to ATTRACT the masses but RETAIN your high-quality customer who's going to then check out your longer, raw content. Example: imagine a high quality lead who's interested in your self-help podcast. They probably don't want to watch your short videos. They're the type of person who will read each single one of your emails in your newsletter. But is this high-value lead going to find your account if you only post raw, 20 minute long videos? Well, if you use short-form content as well, to get higher reach, it's more likely you'll be found not just by the masses but by your ideal person too. That person who's invested and ultimately buys everything from you. #videoediting #digitalmarketing #digitalmarketing #marketing

"I have a lot of long-form content, but how can I turn it into social media posts?" Here’s the exact process I use for my clients: 1. Start with the podcast episode:? I send it to my teammate, who watches the entire episode and picks out the best moments. 2. Review and select: He sends me the timestamps, and I review them to choose the most impactful clips. 3. Create a draft video: We trim the selected part, remove pauses, and cut unnecessary words to create what I call an "outline." 4. Client review: In the first few weeks, we send the draft to the client for feedback. Once we're aligned, we skip this step and go straight to editing. 5. Edit and finalize: ??- Short reels: We create a 30-60 second reel. Shorter is better for engagement. ???- Pro tip: On LinkedIn and TikTok, we keep the video raw with minimal editing since these platforms favor authenticity. ??- Medium-length videos: We create 3-5 minute videos for YouTube to promote the podcast. This length is ideal for YouTube, where viewers expect longer content. ??- Carousels: We also design carousels for Instagram and LinkedIn. These perform well on both platforms and add variety to your content. I make sure that we utilize the podcast to its fullest. If you have a backlog of podcast episodes and want to turn them into engaging social media content for your personal brand, DM me "Podcast" and let's chat." #contentcreator #contetcreators #contentcreationtips

One little Social Media tip I learned today: According to the Marketing School podcast, https://buff.ly/3VRN6rn The ideal length for LinkedIn content is: Short form videos: 40 to 46 seconds Long form videos: 3 to 4 minutes Motivational text: 20 to 38 words Educational content text: 150 to 291 words ?? I will put a 220 word count story in the first comment. ?? To give you an idea of what that looks like. #英語 #ビジネス英語 #コミュニケーション #marketing #socialmedia

But most people have never tried to learn – because no one showed them where to start. So here are 5 of the best marketing techniques threads (so you can start learning today): ?? Engage with your audience like never before with our Facebook community tips. ??? Turn listeners into leads with podcast marketing strategies. ?? Boost your business with grassroots growth hacks. ?? Illuminate your brand's story through compelling content. ?? Create connections that convert with networking know-how. Ready to level up? ?? Join our tribe at www.rickdriekabennett.com and Get a Free Business Website! Share your top marketing tip or ask a question below! ?? #MarketingMastery #BusinessGrowth #EntrepreneurMindset #businessoach #businesscoaching #coachingbusiness #businesscoachingforwomen #onlinebusinesscoaching #businessmindsetcoaching #coachingforbusiness #businesssuccesscoaching #businessmentorcoaching #coachingwomeninbusiness #businessgrowthcoaching #businessexecutivecoaching #coachinginbusiness #mindset #businessa #businessstrategist #seedtosuccess #businesstips #awardwinningspeaker #awardwinningauthor

One of the most important tips we’ve learned is: Start publishing now to discover the quality you really want. Focusing on getting content out there, rather than waiting for perfection, has completely changed the game for us. Instead of holding out for that “perfect” post, it's far more effective to be consistent and keep showing up for your audience. Here are a few key takeaways: - Publish today: You won’t truly know your potential until you start sharing your work. - Quantity matters: This shift has significantly helped us at TRS. - Let go of perfection: The key is showing up regularly, not getting caught up in perfectionism. - Leverage your content: One podcast can turn into 15-20 Instagram reels! - Post more: The more you share, the higher your chances of going viral. Consistency is what ultimately helps us improve and build deeper connections with our audience. Let's keep showing up and letting our content shine! ???? Join BeerBiceps Skillhouse and ace your content creation journey. #BeerBiceps #BeerBicepsSkillHouse #Instagram101 #InstagramTips #ContentCreation

You'll never gain traction on your podcast, until you get this right. I've seen it time and again. Podcasters pour their heart and soul into their content, yet the traction isn't there. And here's the hard truth... It's not just about the content. It's about how you present it to the world. ?? Here’s what you need to focus on. → Visual Storytelling: ?? Your podcast is a story. Use video clips to capture key moments and engage viewers. And in today's visual world, video clips are your secret weapon. → Platform Optimization: Instagram loves short, snappy clips. TikTok thrives on trends and creativity. ?? LinkedIn prefers professional insights. Understand these nuances and tailor your content accordingly. → Consistent Posting: ??? Showing up regularly is nonnegotiable. Consistency builds trust and keeps your audience engaged. ?? Create a schedule that works for you and stick to it. → SEO and Hashtags: Keywords aren't just for written content. Use them in your video titles, descriptions, and even spoken content. Hashtags can extend your reach significantly. → Engage With Your Audience: Interact with comments, ask questions, and encourage shares. The more you engage, the more your audience feels valued and connected. What’s one strategy you’ll start implementing today? Let’s chat about it in the comments! ??

It is hard... Finding the time... Overcoming the fear of being on-camera... Creating engaging content... Promoting it all... Ever thought about starting a video or podcast?? It's tempting, right? Sharing your expertise, connecting with an audience, building your brand... But let's be honest, it can feel overwhelming! It's also SO worth it! Video and podcasting have the power to: ?? Build trust and connection like no other medium. ?? Reach a wider audience and share your message effectively. ?? Position yourself as an expert and build credibility. ?? Generate leads and grow your business. The key is to be smart about it. 1. Start small. ? Pro tip: Don't feel pressured to produce high-quality, Hollywood-level content right away. Just grab your phone, talk to the camera, and share your knowledge. 2. Focus on value. ? Pro tip: What problems can you solve for your audience? What information do they need? Provide solutions and insights. 3. Promote consistently. ? Pro tip: Don't just create content and hope it finds its way to people. Share it on your other social media platforms. P.S. Which one (1-3) do you need to do more of? P.S.S. Lara Acosta's (-> fanboy from India) videos inspire me for (video) content that connects, builds trust, and showcases expertise. Check out her posts! #Marketing #SocialMedia #VideoMarketing #Podcast #ContentCreation - ?? If you enjoyed this. ?? Repost if you agree and to help others. ? Follow me, Vinoth Kumar, for more.

Looking for ways to spice up your LinkedIn content and drive higher engagement? Try sharing these three things: 1) infographics 2) videos 3) webinars and podcasts #engagement #b2bmarketing

In business—especially in marketing and sales—adaptability is everything. ???? Over the past five years, I’ve learned that you can never do enough marketing. It comes in all forms: branding, posting, making videos, speaking, and yes, even dancing if it grabs attention! ?? The key is to stay flexible, evolve, and keep pushing forward. ?? One of the biggest game-changers? **Video content and podcasts. ????? These tools have the power to take your brand to the next level. They create deeper connections with your audience, build trust, and showcase your expertise in a way that no other medium can. So don’t be afraid to put yourself out there—hit record, share your insights, and let people hear your voice. Your story is worth telling! ?? No matter what, keep creating, keep growing, and keep adding value. ?? Every new effort brings you one step closer to success. Enjoy the weekend with your loved ones. ?? And if you need support, I’m here to help. Let's grow together! ?? #MarketingTips #SalesGrowth #VideoContent #Podcasting #StayAdaptable #KeepEvolving #EntrepreneurLife #WeekendMotivation #NeverStopGrowing #BusinessSuccess --- This version encourages the use of video content and podcasts while maintaining the motivational tone. Let me know how it looks!

6 lessons from our latest Not Your Story podcast episode on how to build your content strategy: 1. Avoid the Hard Sell – Brands often overdo the hard sell. Instead, focus on storytelling and building trust. People are drawn to narratives, not just sales pitches. 2. Embrace Conflict – Every great story has conflict. Give your audience a problem to connect with, and they’ll stay invested in the solution. 3. Stay Authentic – If you're not excited about your content, no one else will be. Be bold, even polarizing. Stand out or risk being forgettable. 4. Content is Ephemeral – Social media isn't a museum. Don’t hesitate to post repeatedly. People need to see your message often for it to stick. 5. Experiment on LinkedIn – LinkedIn is the new corporate TikTok. If you're B2B, lean into video content, it's exploding right now. Be authentic & tell your story. 6. Understand the Psychology – Remember, people buy for status and social currency, not just rational reasons. Whether art or ads, people seek something memorable and meaningful. Our episode is on pace to become our most watched episode to date, you can watch it here now - https://lnkd.in/e2NKz6Td I hope you find it valuable! Would love to hear your feedback.