?? Should you create digital twins for specific product categories, or build marketplace-oriented twins that can scale across categories and brands? It’s a question that impacts cost, scalability, and how deeply you can understand your customers. In my latest article, I explore the trade-offs and help you decide which approach is right for your brand. Here's what I cover: ? The advantages (and drawbacks) of category-specific twins ? Why marketplace twins can save time and resources ? How a hybrid approach might give you the best of both worlds ?? Whether you're marketing a single niche product or a diverse portfolio, understanding how to structure your digital twin strategy can make all the difference. ?? Next week, I’ll dive into how synthetic data enhances digital twins and share tools to help you get started. Stay tuned! #DigitalTwins #MarketingInnovation #AIinMarketing #CustomerExperience #SyntheticData #MarketingStrategy #DigitalTransformation
