We really enjoyed working with Ian O. and the FCB Chicago Design group on this custom typeface for Kingsford, we love how they are using it throughout the whole brand system they made.
Earlier this year we launched Briquette—a hand drawn typeface made from the very product Kingsford is known for—it's charcoal. We're very proud of this typeface, and the encompassing brand system it inspired, all reflecting back to the ritual at the heart of the brand—time well spent around a grill. Shoutout to our exceptional partners in XYZ Type. Made with FCB Chicago: The Design Group
