XO Medtech的动态

Level up your resume and LinkedIn profile by completing the XO Playbook. And if your employer covers professional development courses, we made a template email and guide for requesting reimbursement ?

**ATTENTION STARTUPS** This one is for you. After the recent LSI and BioscienceLA meetings, I was asked by over a dozen companies to review their commercialization plans as competing for funding at a 7% interest rate has become an incredible challenge. While I typically do not work with startups, this demand is the future of healthcare. Like these other companies, you might be: ?? Frustrated trying to gain investor buy-in ?? Worried about competitors ?? Faking it til you make it As a result, I’m very excited to announce my newest service: GTM PULSE CHECK ??90-minute kickoff call to share your business goals, current challenges, and commercialization plan ??Professional review of all existing materials to get to the hard questions and unlock your company’s potential ??Final report with key recommendations delivered in 14 days or less from the kickoff call Ready to stop spinning your wheels? Book Now ????https://lnkd.in/gXVRwPyq Note: Medical device products only. Includes capital equipment, consumables, software, and SaMD. Interested in other services? Learn more here ???? https://lnkd.in/g92YA9WK _______ P.S. Enjoying my content? ??Follow me for more tips on medical device commercialization and repost to share with your network. #medtech #gotomarket #medicaldevices #healthcareinnovation

Jumping into the startup scene is like diving into an ocean teeming with competition, each venture vying for its place in a crowded market. It’s not merely about having an innovative idea; the real challenge lies in validating whether enough people will invest in your vision, making it viable and profitable. Understanding the competition—knowing who else is navigating the same waters—is crucial for your strategic positioning. Want to learn how to turn your startup into a potential shark in the making? Curious about decoding the market with TAM, SAM, and SOM? One of our most popular blog post dives deep into these concepts and more, guiding you through the top-down and bottom-up approaches to market sizing, understanding your competition, and connecting with your target market.

Learn why patient retention is vital for business success with Theresa LaBranche, MS PA-C, MBA, CEO of Front Door Medspa. Discover why slowing attrition rates is essential, even for small startups. Find out how prioritizing patient retention over acquisition can lead to sustainable growth and reduced marketing costs. Watch the full video here: https://lnkd.in/e5C8M-Xj #ClinicSuccessSecrets #PatientRetention #BusinessSuccess #MarketingStrategies #SustainableGrowth

We recently published a series of Medsider playbooks, thematic round-ups that cover some of the key topics shared by top founders and CEOs who have joined our program. One of these, 'Mastering the Medtech Exit: The Truth From Those Who’ve Done It', features some renowned folks you’ve probably heard of: ? Bruce S., former CEO of Vesper Medical, Inc. ? Scott Wolf, MD, founder of Aerin Medical,? ? Michael P. Wallace, former CEO of Devoro Medical ? Garheng Kong, founder of HealthQuest Capital ? Bob Paulson, CEO of Sonex Health. Here are some of the key learnings included in this playbook: ? ?? Engage with FDA pronto! Initiate the Q-sub process early to understand clinical requirements for your next milestone. ?? Defining clinical endpoints is not just about FDA clearance. Think patient and physician satisfaction too! ??Budding entrepreneurs should start with short-duration projects. Tackle 510(k) devices before graduating to PMAs. ?? Stick to two or three syndicate investors for a harmonious investment journey. ?? Ensure you include those who've "been there, done that" on your team for a startup that others can't resist acquiring! Click on the link to explore this playbook: https://lnkd.in/gWPhEWWM

“What I like to do in the moments of critical decisions is to expunge myself of any bias with respect to money that's been spent, and try to make a decision with fresh eyes." Benjamin Sexson, CFA, CEO of Monogram Technologies “Talking to the partners, members, and clients really helps me decide what's next. You’ve got to be out meeting with folks and getting feedback on an ongoing basis.” Bill Snyder, CEO of Cylinder “If the nurse doesn't like your product or the scrub tech doesn't like your product, your product isn't going to be used in the OR no matter how much the surgeon loves it.” Ahmed Zobi, EMBA, CEO of Syntr Health Technologies, Inc. Here's our next set of guests featured in the latest edition of Medsider Mentors, a book summarizing the best Medsider interviews from the past few months. These three #medtech entrepreneurs from our previous Medsider episodes have now returned as mentors, making an appearance in Volume VI, authored by our host Scott Nelson, who is also the CEO of FastWave Medical. Here are a few more takeaways from these featured interviews: ?? Don't let past investments cloud your judgment about a project's present viability. Regularly reassess the viability of your idea based on current conditions, not past investment. ?? You have to know where your product or service fits in the overall healthcare ecosystem. That way you can connect the dots for your providers and consumers about the precise role you play in the benefits they receive.? ??? Focus on meeting FDA’s core requirements first. Don't get tied down trying to add extra features to early prototypes. Submit ASAP to pave the road to market. Available for premium members for free, check out the full edition of Medsider Mentors - Volume VI (link in comments) to learn from founders and CEOs of the hottest #medicaldevices and health technology startups in the world. For non-premium members, individual volumes can now be purchased separately.

In the dynamic world of MedTech, where innovation is the lifeblood of progress, Jameil ‘Jay’ Pendleton? offers a compelling perspective on the power of storytelling in building trust and driving success. ? Join us for this week’s episode, sponsored by Alpha Sophia, where Jay underscores the importance of authenticity and digital trust in a landscape inundated with content and information overload. ? Tune in for more on: ? Bridging the gap between business and medicine through authentic narratives ? Empowering MedTech professionals to navigate the complexities of the industry with clarity and purpose ? Helping physicians humanize their brand ? Assisting MedTech companies in crafting compelling stories ? A roadmap for driving tangible outcomes in an ever-evolving MedTech ecosystem #medtech #medicalsales #medicaldevice

???? Launching a new medical product? Look no further than the insights from David Spinks' The Business of Belonging to connect with clinician customers and build a thriving community around your innovation. In his book, Spinks delves into the power of community and how it can drive business success. For medical startups, this means creating a sense of belonging and engagement among clinician customers right from the start. Here are some key takeaways to help you launch your product effectively: Understand Your Audience: Get to know the specific needs, challenges, and values of clinicians. Tailor your messaging to resonate with their daily experiences and aspirations. Foster Engagement: Build a community platform where clinicians can share insights, ask questions, and support each other. This creates a loyal user base and encourages word-of-mouth referrals. Provide Value: Offer educational content, webinars, and resources that help clinicians stay ahead in their field. Demonstrating your product's value in enhancing their practice will drive adoption. Leverage Feedback: Actively seek and incorporate feedback from your clinician community. This not only improves your product but also shows that you value their input, strengthening their trust and loyalty. At Notorum, we're experts in leveraging these principles to help medical startups launch successfully. Our platform enables seamless communication, engagement, and feedback collection, ensuring your product resonates with clinician customers from day one. Ready to create a community of belonging around your medical innovation? Let's make it happen with Notorum! ?? #MedicalStartups #ProductLaunch #CommunityBuilding #DavidSpinks #TheBusinessOfBelonging #Notorum #HealthcareInnovation #ClinicianEngagement

?? Celebrating Innovative Pitching at Demo Day ?? ?? At our recent Demo Day, one of the standout moments was witnessing Between leverage their unique "stinky fish" story as an engaging opener. This humorous and memorable start not only captured the room's attention but perfectly set the stage for what was to come. ?? As an accelerator, we always emphasize the importance of clarity and substance in pitches. Between and Sheereen Brown exemplified this beautifully, clearly articulating their service offerings post-opener. They demonstrated how effortlessly patients can "Book local nurses and doctors for a gynecology appointment this week," providing immediate access to local, independent healthcare professionals with same and next-day availability for in-person appointments. ?? This pitch from Between not only showcased their innovative solution but also highlighted their understanding of effective communication in business settings. Their ability to blend humor with a clear explanation of their services made their presentation a highlight of the day. ?? We are proud to have had Between in our cohort and to see them excel in such a critical aspect of startup success. Their performance at Demo Day is a testament to the potential we see in them to transform the healthcare sector. #DemoDay #HealthTech #StartupPitching #Innovation #AcceleratorSuccess

“Everything we build should be self-explanatory. It's just like your phones, they make it so you pick it up, turn it on, and you don't have to have an IFU to teach you how to use it.” (Dr. Ananth Ravi, CEO of MOLLI Surgical) “If you haven't built a relationship over a long time and you have no traction and I haven't seen you progress, it's really hard for me to judge if this is something really differentiated.”? (Dr. Anish Kaushal, Healthcare investor Amplitude) “It's surprising how far you can get with nothing, and how little progress you can make with all the money in the world. Both things are true. It does take some creativity.” (Dr. Steven Mickelsen, CEO of Field Medical) Get a front-row seat to our entrepreneur roundtable as you read Medsider Mentors Volume VI, our latest book summarizing the best interviews from the previous several months. This edition includes highlights from interviews conducted by Scott Nelson, who is also the co-founder and CEO of FastWave Medical. Here are three more ideas from these interviews: ?? Immerse yourself where your product will be used. Then build products that minimize risk, maximize patient benefit, have a fast learning curve, and are clinically effective. ?? Clearly define the gap, the solution, the regulatory process, and reimbursement. Show VCs that you're not improvising and that you have a clear roadmap with achievable milestones. ?? Scarcity can breed creativity, so use that to your advantage. Build prototypes with readily available parts and focus on nailing your narrative to convince investors. Available for premium members for free, check out the full edition of Medsider Mentors - Volume VI (link in comments) to learn from founders and CEOs of the hottest #medicaldevices and health technology startups in the world. For non-premium members, individual volumes can now be purchased separately.