XACTV Network的动态

Are you connecting with the voters you want to reach? Our political CTV, Online Video, and Display Auction Packages are designed to find and deliver key swing voting blocks at key intervals based on their media preferences. Let us help you get started today! ?? https://lnkd.in/eJwKunzm #PoliticalAdvertising #Politics #CTV #DigitalAdvertising

As we approach Election Day, we're updating our political ad database each week! Explore the latest political ads in Virginia's congressional races, including their sponsors, target markets, and play counts. Plus, see how congressional districts rank by total ad spending. ?? https://ow.ly/3Rqr50TLZ4W #VirginiaPolitics #PoliticalAds #Election2024 #VPAPUpdates

Thomas "Tip" O'Neill's adage "all politics is local" emphasized the importance of addressing the everyday concerns of constituents. Decades later, this principle remains relevant, especially in political advertising where local issues can significantly influence voter behavior. Despite a shift towards nationalized election themes, local broadcast TV continues to be a powerhouse in political advertising, expected to rake in nearly $5 billion by the end of 2024. However, the dominance of linear local broadcasts is challenged by the rise of digital platforms and connected TV, which are becoming increasingly popular for news and entertainment. This evolving media landscape suggests a competitive future where understanding local preferences will be crucial for political advertising strategies. #PoliticalAdvertising #MediaTrends #LocalPolitics #DigitalTransformation #Election2024

2024 is shaping up to be the most expensive election cycle of all time. Discover the power of multiscreen TV for impactful, lasting messages that reach voters in this new guide from Effectv. #EffectvEmp https://bit.ly/4dBOyna

2024 is shaping up to be the most expensive election cycle of all time. Discover the power of multiscreen TV for impactful, lasting messages that reach voters in this new guide from Effectv. #EffectvEmp https://bit.ly/3BMfEKQ

2024 is shaping up to be the most expensive election cycle of all time. Discover the power of multiscreen TV for impactful, lasting messages that reach voters in this new guide from Effectv. #EffectvEmp https://bit.ly/3NjVxGz

2024 is shaping up to be the most expensive election cycle of all time. Discover the power of multiscreen TV for impactful, lasting messages that reach voters in this new guide from Effectv. #EffectvEmp https://bit.ly/48gCS83

Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach — and measure the reach of — the voters needed to secure a win. Rather than dedicating an entire TV budget to a broad approach, political advertisers can embrace new approaches to reaching voters through addressable TV advertising. Here are four ways political advertisers should be using addressable in 2024. #FreeWheelEmp https://bit.ly/3W7r56B

As the 2024 election heats up, industry experts predict political ad spending will hit a record $10.2 billion across TV, radio and digital platforms. For marketers, this surge in political ad clutter brings many challenges. Learn how WEKU can help. https://conta.cc/3K8stQz

2024 is shaping up to be the most expensive election cycle of all time. Discover the power of multiscreen TV for impactful, lasting messages that reach voters in this new guide from Effectv. #EffectvEmp https://bit.ly/3XYNCTQ