You want your wall painted.
What do you care about? The hours they put in? Or the result?
You call 2 painters and get two offers.
The first one reads:
work, per hour: 30€
commuting, 2 days: 120€
20l white paint: 350€
paint brushes: 40€
masking tape: 25€
Estimated total: 1.015
The second one reads:
- Quick & clean pack: wall painted with basic white paint: 800€
- Conscious pack: wall painted with organic paint (low volatile organic compounds) + free colour choice: 1.350€
- Family pack: wall painted with super organic paint (very low volatile organic compounds) + free colour choice + special kids-proof coating (easily washable): 1.850€
Let's decode it:
The second offer is superior to the fist one, because:
1- It offers: choice to the prospect, so there's no need to ask for another offer.
2- It explains the customer benefits
3- You immediately understand what you get for your money.
4- The first offer, you need to calculate the total price. You don't even know how much the total will be.
As a future customer, which type of offer do you prefer? Clearly the second one, right?
So why, as a service provider, are you still making proposals with one offer only and showing your time and material?
It is time to move on: join me to this presentation and I'll explain you how to craft offers that are irresistible to your prospects.
Don’t miss the next exciting Workshop: How to charge more to your customers and let them be happy about it?
?? Elevate Your Business: Unlocking the Secrets to Charging More and Keeping Customers Delighted! ??
Join us for an exclusive workshop by Denys Robyn, MBA from Elithan, happening on Thursday, April 2nd, from 12:30 PM to 1:30 PM at the vibrant venue of Hive5 (Cours Saint Michel 30A - 1040 Etterbeek).
Ever wondered how to charge premium prices to your clients while ensuring they're thrilled with the value they receive? Say goodbye to the dilemma of time-based billing and cost-plus pricing that often leaves both you and your clients dissatisfied.
In this power-packed session, discover the game-changing strategy of packaging your services and maximizing customer benefits. Learn why traditional pricing models fall short and how embracing value-based pricing can revolutionize your business.
In just 40 minutes, you'll gain invaluable insights into:
? Unveiling the true essence of pricing
? Harnessing the potential of productized services
? Understanding the pivotal role of service packaging
? Unleashing the benefits of value-based pricing
? Mastering the art of packaging services in 10 simple steps
? Steering clear of common pricing pitfalls
? Embarking on the journey towards earning more with value-based pricing
??Whether you're a seasoned entrepreneur seeking to level up your pricing strategy or a budding business owner eager to set the right foundation, this event is tailor-made for you. Don't miss this golden opportunity to transform your pricing model, attract more clients, and skyrocket your business success!??
Join us for an engaging session followed by an interactive Q&A. Presentation will be conducted in English.
Secure your spot now and embark on the path to pricing mastery! ?????
You can register via this link: https://lnkd.in/eDAsE4ZW
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