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How do clubs keep up with the next generation of fans? Younger audiences are consuming football content in new ways, and clubs must adapt. Join us for an exclusive WSC Sports webinar with top executives from BvB Dortmund & RSC Anderlecht as they share their winning strategies for digital engagement. ? Learn how Dortmund uses dynamic storytelling to stand out ? Discover Anderlecht’s bold brand transformation ? Find out how AI-driven content experiences are shaping the future ?? Tuesday, March 12 | 15:00 CET ?? Register here: https://lnkd.in/ehph9NZA Speakers: Alexander Mühl, Director of Marketing & Digitalization, BvB Dortmund Stijn Van Hemelrijck, Media Director, RSC Anderlecht Zvi Shapira, Business Development, WSC Sports Don't miss this chance to hear from top club executives. Secure your spot today! #FootballMarketing #FanEngagement #AIContent #SportsTech #FootballInnovation #FuelTheFandom

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Gregorio Martinelli Da Silva

Empowering sport clubs | Web3 Loyalty Program & Community Management | driven by creativity

2 天前

Essential conversation! The way clubs engage with younger generations is no longer just about content—it’s about creating Phygital experiences that blend digital and real-world interactions. I’m curious to see if Borussia Dortmund & RSC Anderlecht have integrated Web3 digital assets or loyalty programs into their engagement strategies. ?? These tools can transform fan interaction, making it more immersive and rewarding.

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Here for this ??

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Michael Friedman

Founder, Senior Consultant at The ProActiv Group

2 天前

Looking forward to it! Thanks.

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