Do your commercial breaks have all the feels? If not, you’re doing a disservice to your clients and your listeners. No one wants to hear a laundry list of services or a phone number repeated five times. Listeners want to be engaged, entertained, and most importantly to feel an emotional connection. Emotions play an important role in the decisions that consumers make, and when properly used, emotions can make a listener more open and receptive to a message. Ads that evoke an emotional response can also be more persuasive and more memorable than conventional ads. Sure, it’s harder to create an emotional ad, but Write Label can help you...this time with feeling. #copywriting #audioproduction #creativeservices #marketing
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Video is one of the most popular tools for modern-day marketing. Often more than written text and static graphics alone, video stands out to capture attention, especially when it’s in a narrative format. When done well, story-based videos are more engaging, stay with people’s memories, and leave a longer-lasting impression. If you want your brand to stand out and make an impression on your audience that showcases your innovation, video is a must-have! But where are the best places to plug video into your marketing or content creation efforts? In our newest blog, we walk through the 7 video types, the purposes they serve for your brand, and their benefits. https://loom.ly/P2o2-6c #MarketingStrategy #branding #VideoProduction #EngagingMarketing
7 Video Types: Which is Right for Your Brand and Marketing Strategy?
https://dreamonstudios.io
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One clear idea for marketing is “value driven” content.
Council Post: Six Powerful Moves Marketers Should Be Making
forbes.com
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Brand Strategist | Customized brand strategy systems that transform your business into the preferred choice for high-value customers | Founder @ Make Business Matter | 20 years helping startups to $19B brands
Here’s a big copywriting myth: Using the word “you” makes readers more engaged. You attracts attention. But it doesn’t make readers engaged. Unless it’s also tied to something that interests them. “Protect your family.” "Your" attracts attention. "Family" keeps readers with a family engaged. You attracts attention. Interest reaches out and maintains the attention of a specific audience. If there’s no personal interest, readers turn away. You did its job. But it can’t bear the full burden of keeping people engaged. Only personal interest can. ---- On Sundays, I highlight an article I enjoyed. This week’s article is Vivien Koh-Milburn’s “How the wrong Word Choice can ruin your marketing strategy” In it, Vivien looks at the importance of making sure you’re using the right language to ensure that readers aren’t confused and understand the intent of your copy. Check it out by clicking on the link below. ??
How the wrong Word Choice can ruin your marketing strategy
from-vivien.medium.com
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Today, video marketing is one of the best ways to grab the attention of your audience, if you are thoughtful in how you create informative and entertaining content. With the right videos, you can easily turn your audience into new customers.
Video Marketing Stats & Facts You Can’t Ignore - Digital Lion
https://www.thedigitallion.com
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Mr. Beast is a marketing genius, and his success is no accident! Dive into some of the secrets behind his brilliance in this article and explore how you can infuse his winning tactics into your own marketing game. https://buff.ly/3P95YOy #marketingtips #marketingstrategy #marketingtechniques #marketing #content
Beastify Your Brand: 5 Game-Changing Marketing Tips Inspired By Mr. Beast
specbee.com
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Mr. Beast is a marketing genius, and his success is no accident! Dive into some of the secrets behind his brilliance in this article and explore how you can infuse his winning tactics into your own marketing game. https://buff.ly/3P95YOy #marketingtips #marketingstrategy #marketingtechniques #marketing #content
Beastify Your Brand: 5 Game-Changing Marketing Tips Inspired By Mr. Beast
specbee.com
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Regarding your #marketing strategy, what’s the most important metric to track in 2024? Content Marketing Institute has the answer, and it isn’t likes or downloads. Discover what it is: https://lnkd.in/gRqt5YWb
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
https://contentmarketinginstitute.com
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ICYMI: Uncover the importance of brand marketing in today's search landscape. Find out why focusing on conversational content can have a positive impact on your brand. https://lnkd.in/dVQx9ZTF #marketing #SMM #SocialMediaMarketing #contentmarketing #contentstrategy
Why You Should Be Focusing On Brand Marketing Right Now
searchenginejournal.com
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Owner & President at JAZ Print & Promo, Ltd. & Principal & President at Huffine Global Solutions, Inc.,
Are you tired of hearing the same buzzwords over and over in marketing? You're not alone. Its okay to use these words occasionally if they fit into your content. Just be mindful and authentic. Your audience will appreciate the genuine touch. Discover the words and phrases to avoid to keep your content engaging and genuine. Plus, see what words you should use. #ContentStrategy #MarketingBuzzwords
50 Marketing Buzzwords to Know and Some to Avoid
blog.hubspot.com
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What does a winning content strategy look like for B Corps and purpose-led brands? ?? As a B Corp-certified agency, we understand that your marketing has to not only maintain the same high standards as your business practices—and resonate with your target audience—but also express the values that are so very central to your identity as an organization. We see the challenges as opportunities, especially to build trust and authority. Here are five key tips for developing a winning content strategy as a B Corp. And if you want to go more in-depth, read on: https://bit.ly/3QDtULx #BCorp #ContentStrategy #PurposeDriven #MarketingTips #ForgeandSpark
5 Marketing Challenges That B Corps Face--And What To Do
https://forgeandspark.com
