In England, in the past few weeks, you saw a significant surge of ad campaigns associated with sports, especially with major Sports event like Wimbledon, Euro Final, and Silverstone all happening in the past few weeks. You can see a drastic difference compared to the ads in Asia of how brands leverage country loyalty to resonate with their audience, particularly through Sports as a medium. This is so different from Asia that brands treat Rugby Sevens, F1, or other ATP/WTA Tennis events that merely as a one off or multi year sponsorship relationships. They don't really resonate with the audience but treat them as an opportunity to stick their names to the events.
Hopefully, as Sports marketing continues to grow in Asia, marketers can learn how to get the most and make the best use of their sponsorships opportunities or even as the event to really build the emotional ties with their target audience.
#sportsmarketing
#notjustsponsorship
#emotionalconnections
#resonance
As excitement builds ahead of the Euros semi final, Out-of-Home captures the spirit of the nation with this brilliant creative for Chase.
Delivered programmatically by?EssenceMediacom UK and GroupM, the campaign is a powerful showcase for the new digital capabilities of Out-of-Home.
#programmatic #OOH #DOOH Dom Kozak Mark Bucknell Philippa Evans
