New Blog Post! This Thursday we're hosting the Noisy Waters Uptown Block Party with Paper Whale Arts. Read about why we are investing in public art and hosting a party for the neighborhood. There will be live mural painting by Emily Beaudoin! https://lnkd.in/ggBmHtiU
Chuckanut Builders的动态
最相关的动态
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We at CWA and CES have shared several stories regarding the use of public art to create more community within the built environment. We are proud to reside in an area of Michigan that considers this an important part of society. That, however, hasn't always been the case. The following Concentrate article is the first of two pieces that covers the topic of public art. "The question of public art — what it is, what it should look like, what its purpose might be, who should pay for it, and who gets to decide any of those matters — has never been a simple one in Ann Arbor, Ypsilanti, or anywhere else, for that matter." Follow this link to read the full article: https://lnkd.in/epmqGJGV #planning #future #publicart #community #builtenvironment #empower #beauty
Washtenaw County organizations take the lead on spreading art in public
secondwavemedia.com
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Turning advertising constraints into a canvas of creative brilliance. By skillfully incorporating city regulations into their design, not only do they navigate restrictions but elevate it to an art form. A true testament to the power of embracing limitations and transforming them into opportunities. #embracingconstraints #creativedesign
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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While the Oatly mural in France, and other countries, undoubtedly catches the eye, the looming threat of graffiti vandalism prompts a consideration of the ad spend's longevity. It's a captivating sight, yet the nature of street art raises the question: is the investment vulnerable to defacement, and what does this mean for its overall impact? The allure of these murals lies in their unique visual appeal, capable of leaving a lasting impression on passersby. However, the downside is the susceptibility to graffiti, potentially rendering the ad spend seemingly futile. On the flip side, let's not overlook the power of social media. Even if a mural falls victim to vandalism, the images captured before the incident may continue to circulate online, possibly reaching a wider audience. What's your take on the risk versus reward of mural advertisements? Are there any strategies you can think of to safeguard against graffiti? Protective coatings or collaborating with local artists to create complementary street art are potential avenues to explore. And, of course, we're interested in hearing about any instances where mural advertisements have successfully weathered vandalism or even sparked positive discussions. What are your thoughts on the resilience and impact of mural advertisements in public spaces? #Advertising #Mural #Oatly #SUMMITBEYOND
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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The #architecturaldesign of this #building is just as artistic as the artwork the structure houses.
The #architecturaldesign of this #building is just as artistic as the artwork the structure houses.
archdaily.com
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As marketers, as disruptors, does it elevate or devalue the meaning of our messaging if a different light is shone on it? Is the act of disrupting the critical part of the message? What happens to an idea when it’s taken out of context? These are a few of the questions I’ve been pondering over the last few weeks… If the medium is the message, what happens when you move street art indoors? By definition, street art and the art of graffiti is an act of defiance in itself. A medium is used to stick it to “the man,” if you will. It was never intended to be commercialized or displayed in the sanitary settings of an art gallery in downtown Los Angeles. Or was it? Street art and the art of graffiti are having their moment, and it’s some long-overdue vindication for the kids of the counterculture. BEYOND THE STREETS “is a global, art-driven cultural and educational movement” and the passion project of curator Roger Gastman. Equal parts disruptor and equal parts historian Gastman has curated several gallery exhibitions paying homage to an art?form once synonymous with vandalism. He celebrates “the mark-makers and rule-breakers, the agitators and instigators.” Beyond The Streets is art for the people by the people. While the shows are displayed in the same manner as any other gallery, the energy and authenticity of the work bring the streets to you and put it right in your face, as all good disruptors do. ?? For upcoming shows at Beyond The Streets, visit: https://lnkd.in/eggSSmij #disruptivemarketing
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CONSTRAINTS brings out CREATIVITY I’ve heard teams say a countless number of times that it can’t be done. That’s garbage. Does this sound familiar: “We can’t do it bc we don’t have the dollars”; “we have too many constraints”; or “we need to be outrageous to stand out” (think inauthentic to the brand) Here’s the thing - understand the rules and then raise your standards. The team at Oatly is showing all of us what can be done with creativity within the constraints. It’s on brand. It’s brilliant activation. AND it gives people a reason to share. It’s amazing how team chemistry brings out the best in people. #CultureFirstLeadership #culturematters #marketing
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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Marketing Strategy & Planning | Data-Driven Decision Making | Creative Campaign Development | Budget Planning & P&L Management | Market Research & Assessment
I have always thought Oatly does very innovative marketing, especially OOH. Their brand voice is unique, funny, and ?? distinguishable. Here is just another example. Well done Oatly ?? #brandmarketing #marketing #innovate #oohadvertising #mediainnovation
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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I mean, really Oatly!!!! How can you get better and better and better with your ads? For the ones that are not familiar with their mindblown simple advertising, just buy a box of their oat drink and read the carton :) #swedishdesign
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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Thinking outside the box Oatly style ?? ?? The external macro environment can present marketers with frustrating creative restrictions. Some give in, others overcome hurdles in the most creative of ways. ??Oatly overcoming legal restrictions on murals in Paris with this disruptive outdoor advertising tactic is a little stroke of genius. Don't you just love a loophole? ?? What do you think of this OOH example from Oatly? #oohmarketing #oatly #marketingandadvertising #marketing101
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
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Great marketing starts with distruption and innovative thinking!
We've been told that brands are only accepted to do murals in Paris if they are "artfully" done and without any products or logos on the wall. In the event someone should doubt the artfulness of what we did, we paid a person with a master's degree in Art History to interpret it for us: "By combining the Dadaist readymade and the Pop-art fondness for commercial objects, with modern day graffiti and moving sculptures, and then going full circle by borrowing the Neo-conceptualist use of text but turning it into an ad, the creators have managed to turn almost all the movements spawned by late modernism into a sacrilegious joke to sell oat drink. It can only be described as a form of art, I guess." See, we're artists now.
