Women We Admire的动态

Brands often focus on their external image, but the real magic happens from within. Aligning employees with your brand’s promise, vision, and values is essential, but it starts at the top. When leaders embody the brand through their actions, this not only resonates with customers but also fosters pride and a shared sense of purpose among their team. #Leadership #Authenticity

Purpose: From Performative Gestures to Strategic Value Creation https://buff.ly/4bxnEf8 via Anne Bahr Thompson of @annebt on Thinkers360 #Leadership #Marketing #CSR

#Aurora’s first-ever brand campaign for Weightmans celebrates the power of storytelling & leadership. ??? "Real Leaders" showcases the inspiring journeys of Weightmans' team, proving that people are the true strength behind success. #BrandPurpose #Leadership #SeeThePossibility #AuroraAgency #Weightmans #PeopleFirst #LawFirm #MarketingInnovation Sarah-Jane Howitt Valerie Bounds ?

?? Discover insights from our Chief Strategy Officer, Wander Bruijel, in his latest feature on WARC! ?? Dive into his thought-provoking article on "Rekindling the Purpose of Brand" and learn how brands can realign with their core values to thrive in today's dynamic market. ?? Don't miss out on Wander's perspective – read the full article below! #BrandStrategy #PurposeDriven #MarketingInsights #Leadership #WARC #BrandPurpose

What’s the key to developing your on-brand leadership style? Uncover the strategies for cultivating a distinctive and effective approach to leadership in your organization in GovWhitePapers’ blog: https://ow.ly/Hws450QynmE

This can’t be understated. Merriam-Webster Inc. selected “authentic” as the word of 2023. Its implications are a mandate for modern business leaders. This is a topic that I address in my latest Forbes piece for the Forbes CMO Network. “If the foundation of authenticity is the self, marketers must establish what the brand is beyond the brand mark and distinctive assets. What does the brand believe beyond the category? What’s its point of view of the world beyond its products? On what is the brand convicted? It is impossible to be true to oneself if you don’t know who you are beyond what you do. Or, in the words of Lauryn Hill, ‘How you gonna win if you ain’t right within?’” S/o to David Brown Jr. for his outstanding work on authenticity and Michael Lebowitz for our conversations that inspired some of this thinking. #authenticity #authentic #brands #business #leadership #marketing

Brands that stay true to their purpose and values with integrity are the ones that stand out in today's world. It's the difference-maker in brand leadership. Love the perspectives of these five brand leaders on the state of branding.

Cannes Lions International Festival of Creativity "State of Creativity" survey brings welcomed positivity reporting "businesses are promising growth and an increase in marketing investment". However, it also highlights two growing tensions: 1. "The agency-client relationship is under strain." This has a detrimental impact on the quality of creative work and growth. 2. "Frustrated marketers point fingers at 'play it safe' leadership." The issues identified were conservative leadership, lack of understanding and internal politics. As agency leaders, are these tensions something you are seeing more of and have plans in place to mitigate? Are you doubling down on action plans off the back of client/agency relationship surveys? Are you talking with clients to understand how you can best help them "sell" work internally? #advertising #creativity https://lnkd.in/e3gRYJVA

This short article shared with me from Stacy French Reynolds struck a chord. I realized it's exactly what we at Clarity Group Consulting do a lot of ourselves. Whether it's working with firm chairs, CEOs, or managing partners to help them link their vision to the brand work we do, or helping C-suite leaders and executive team members leverage the brand as a mechanism for firmwide transformation, so much of Clarity's work is counseling these talented leaders on the value of the firm's brand and the power of aligning their vision and their people with it. That's a process that allows professional service brands to become leadership brands. https://lnkd.in/gn4H_kvV #branding #brand #biglaw #professionalservicesbranding

We should ask, ' Do we have an aligned incentive and vision for the brand?’ Businesses need really strong leadership that unites all these different teams towards the same objectives, the same goals. An evidence-based approach helps to achieve that alignment.