Witse Konings的动态

Fashion insights for today This The Business of Fashion publication provides essential sector insights to help professionals decode fashion’s creative landscape. Read the full article here: https://lnkd.in/daaWVMYq #jca #londonfashionacademy #profjimmychoo #fashionnews #fashion #insights #fashioninghts #creative #fashioncreatives #bof #businessoffashion #article #fashionarticle

One of the best fashion collaborations you’ll see these days. Direct-to-consumer (DTC) plus-size women’s fashion brand ELOQUII has just dropped a capsule collection in collaboration with Tapestry-owned kate spade new york. And it’s a refreshing case of fashion collaboration that complements and completes both brands, while fostering creativity and innovation. For what is the purpose of a fashion collaboration? 1?? ?Open up new, complementary markets and tap into new target audiences (think high-fashion brands -w- high-street brands) 2?? Increase brand value with existing customers, thus boosting engagement (think sportswear brands -w- celebrity) 3?? Cut through the cluttered PR space, creating hype (think small brand -w- large brand) 4?? ?Promote a cause (think charity -w- large supporting brand) 5?? ?Tap into the latest trends (think brand -w- pop culture) 6?? ?_____________________(Fill in the blank: this one is for the many inexplicable collaborations out there) Kate Spade was missing the plus size market and this Eloquii Collaboration fixes that, while Kate Spade’s effervescent designs offers Eloquii’s customers the inimitable style they were craving for just ahead of the holiday season. So simple, so smart, so effortless. Bravo FULLBEAUTY Brands + Kate Spade. Read more about this in the Forbes article linked below in the comments?? #fashion #retail #dtc #sales #plussizefashion #inclusivity #readytowear #collaborations #linkedinpostsbymariopace

Instagram Algorithm Overhaul: What Fashion & Luxury Brands Need to Know! Stay ahead by focusing on originality and engagement to maximize your brand's visibility! #SocialMediaStrategy #InstagramMarketing #FashionMarketing #LuxuryBrands

This article is a great read that explains 8 different topics fashion marketing professionals need to know about today! The article mentions WNBA star Angel Reese's rise, explaining how she is combining sports success as a female athlete with significant fashion partnerships, like Good American, L'Oreal, and Reebok. The article also mentions how brands are increasingly using fashion shows to push specific products and shifting to empower TikTok creators, recognizing their influence on consumer interest. Adidas is making a comeback, using its roster of athletes to rejuvenate its image and product lines. Menswear is getting a marketing refresh, while LVMH and Formula 1 announced a 10-year partnership. Lastly, the article mentions that Coperni's recent fashion show at Disneyland Paris showcases innovative fashion marketing strategies and K-Pop stars are becoming major fashion ambassadors.

Beyoncé definitely put a spotlight on Western wear with "Cowboy Carter," but it seems like the trend has legs beyond a single song. It's interesting to see how traditional styles are being reinterpreted for a modern audience. Can cowboy fashion truly become a wardrobe staple, or is it more of a passing fad? What are your thoughts? Are you a fan of the Western look, or do you prefer a different style? P.S. We help fashion brands stay ahead of the curve. If you're looking to capitalize on emerging trends or create timeless pieces, let's chat about how we can help your brand lasso success! Best https://lnkd.in/eVMz_Y9H

THE DOS AND DON'TS OF FASHION MARKETING ?? Effective fashion marketing requires a balance of creativity, strategic planning, and adaptability. By following these dos and don’ts, you can create compelling marketing campaigns that resonates with your audience, builds a loyal customer base, and ultimately drive the success of your fashion brand. Remember, authenticity and consistency are your greatest assets in the ever-changing world of fashion. Read more on the blog: https://lnkd.in/gXAvduGQ

THE DOS AND DON'TS OF FASHION MARKETING ?? Effective fashion marketing requires a balance of creativity, strategic planning, and adaptability. By following these dos and don’ts, you can create compelling marketing campaigns that resonate with your audience, build a loyal customer base, and ultimately drive the success of your fashion brand. Remember, authenticity and consistency are your greatest assets in the ever-changing world of fashion. Read more on the blog:?https://lnkd.in/gYgKxH44

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… ?? In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ?? There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st ?? #advertising #marketing #fashion #fashionadvertising

#ColourPsychology has long played a key role in #fashion and #ConsumerBehaviour, with the choice of hues significantly influencing consumers’ choices and the success of fashion brands. Consequently, the strategic use of colour enables fashion brands to connect with their audiences on a more profound level and establish enduring brand identities. Read the full article through the link below: https://lnkd.in/dgruHadx

The Impact of Celebrity Collaborations on Fashion Brands In the dynamic world of fashion, celebrity collaborations have emerged as a powerful force that shapes trends, drives sales, and elevates brand visibility. These partnerships often create a buzz that… #Celebritycollaborations #Designers #fashionbrands #fashiontrends #Streatwear #styling >>> Read more