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Think of the difference between a missile, and a guided missile. One is a point-and-shoot weapon that might hit the target, but… probably won’t. The other is, well, deadly. Unfortunately, pharma companies tend to launch new drugs using the bog-standard probably-going-to-land-in-a-field-of-sheep first option, while the new guided variety is already available to those who are in the know. By having real-time insights, you really can predict every obstacle and pivot and resonate far more quickly with customers. You just have to plan for it. Join my next webinar where Luca Dezzani Mark Montgomery April Kelly Andreas Gerloff Lance Hill will show you how it’s done. Jealous? Sign up to our upcoming webinar to learn how:? https://lnkd.in/embStf_6
