Sarah Stern的动态

?? The more you rely on just a logo, the harder it gets to stand out. Over the years, I have helped brands tell their stories through every touchpoint. One thing I learned is that a good brand isn’t just your logo and typography—it’s the experience you create through every aspect of your brand. Leaving that one unforgettable first impression. If you want to beat the competition, you need to out-brand them. PS. Is creating an unforgettable brand experience your dream outcome?

Logo Design Impacts Brand Identity First Impression - Shapes the initial perception of your brand. Recognition - Brand recognition and recall. Consistency - Reinforces visual consistency across all platforms. Emotional Appeal - Influences emotions through colors, typography, and design elements. Professionalism - Instills trust and credibility in your brand. Brand Story - Communicate your brand’s mission and values visually. Differentiation - Helps distinguish your brand from competitors. Looking to create a signature design for your brand? Feel free to drop me a DM, I’m here to help!

Logo Design Impacts Brand Identity First Impression - Shapes the initial perception of your brand. Recognition - Brand recognition and recall. Consistency - Reinforces visual consistency across all platforms. Emotional Appeal - Influences emotions through colors, typography, and design elements. Professionalism - Instills trust and credibility in your brand. Brand Story - Communicate your brand’s mission and values visually. Differentiation - Helps distinguish your brand from competitors. Looking to create a signature design for your brand? Feel free to drop me a DM, I’m here to help!

HOW TO GET THE RIGHT BRAND IDENTITY DESIGNED FOR YOUR BUSINESS? Most people often think just a cool-looking logo is all they need for their brand. Well, that's not how it works. A successful brand identity consists of more than just a logo. Consider the logo as the face that makes you recognizable from the rest. But other crucial elements, such as the color scheme, typography, secondary logo, and the concept behind the brand identity design, provide character to the brand. And a strong character makes your brand memorable, helping you connect with your audience.

At Design by Jillie, We understand the importance of a strong brand identity in today’s competitive market. What is a brand identity you ask? Brand identity refers to the visual aspects of a brand like colour, design, and logo that help people recognize and differentiate the brand from others. By keeping your marketing and messaging consistent, you can develop a strong brand identity that leads to steady sales. But it is much more than just a logo. It's what makes a company stand out from the competition and connects with customers on an emotional level by representing the company's values and messaging. This includes things like colour schemes, typography, and even the tone of the brand's voice.

It was a success for me! Yeah! I did it. Yesterday, I shared a glimpse of my work in progress for Smart Global, a bold lingerie brand with a mission to embody confidence, passion, and connection. Today, I’m beyond excited to share the final result—a visual identity that brings their vision to life! The Process in crafting this brand wasn’t just about designing a logo; it was about telling a story. I dive deep into the essence of Smart Global—what it stands for and how it wants its audience to feel. From exploring sleek typography to creating a color palette that radiates love and boldness, every detail was intentional. After rounds of feedback and refinements, we landed on a stunning wordmark logo that balances modern elegance with versatility. The Result Smart Global now has a visual identity that: ? Resonates with their audience. ? Stands out across all mediums—from embroidery to digital platforms. ? Captures the heart of their brand story. Do you know it’s always fulfilling to look back at the journey of turning a raw idea into a cohesive brand identity. You can now check out the full project on my behance page. To every entrepreneur out there, your brand deserves to stand out, connect deeply, and leave a lasting impression. Let’s make that happen together. What do you think of Smart Global’s new look? Drop your thoughts in the comments, and let’s chat! #SmartGlobal #VisualIdentity #BrandDesign #LogoReveal

If you think there is no way to build a successful personal brand with $0.00, allow me to change your misconception. A brand is not just a flashy logo, fancy typography and attractive colours. Of course those are brand elements and are important, but there is so much more to a brand. Before you work on the exterior, you need to sort the interior of your brand. What does it stand for? What is your long term vision? Who is your audience? What kind of messaging do you want to put out? What is your tone of voice? What value do you promise? And so much more. If you have a personal brand but need help answering these questions (or if you’re not sure what the right questions even are), DM me the word “BOSS” and I’ll send you a link for a 30-min free mini-brand consultation, where we discuss your brand's current position and talk about how we can take it to the next level.

Your Logo is Not Your Brand: Building a Powerful Brand Identity Your logo is just one part of your brand. A real brand understands the power of a complete brand identity system. This goes way beyond just a logo. Colors Matter ??: The colors you choose can make people feel different emotions. Typography Talks ??: The fonts you use show your brand’s personality. Images Tell Stories ??: The pictures you pick help tell your brand’s story. Words Have Power ??: The words you choose carry meaning and leave a lasting impression. All these elements work together to create a strong brand identity that sticks in people’s minds. It’s about creating a full experience that people remember and love. A powerful brand identity goes beyond just a logo. By thoughtfully choosing colors, typography, images, and words, you can create a cohesive and memorable brand that resonates with your audience. Start building your comprehensive brand identity today and make a lasting impression. Build a powerful brand identity and make a lasting impression today! ?? Learn for more: https://lnkd.in/gjqbGkQ6 #BrandIdentity #BeyondTheLogo #MarketingTips #Branding

#digital_marketing Brand elements are the components that make up a brand's identity, helping it to be recognized, remembered, and differentiated. Here are the key brand elements: 1. Name: The brand's name, which should be easy to remember, relevant, and unique. 2. Logo: A visual symbol or design that represents the brand. 3. Tagline: A short, catchy phrase that communicates the brand's message or value. 4. Colors: A consistent color palette that conveys the brand's personality and makes it recognizable. 5. Typography: Fonts and text styles used consistently across materials. 6. Voice & Tone: The brand’s communication style, whether formal, casual, friendly, or professional. 7. Packaging: The design and presentation of products, which reflect the brand’s identity. 8. Imagery: Photos, graphics, or illustrations associated with the brand. 9. Slogan: A memorable phrase often used in advertising to promote the brand.

Brand identity is not synonymous with logo. A brand’s identity goes far beyond its visual mark. While the logo is a key component, it’s only a small part of the full picture. Brand identity encompasses everything that shapes how people perceive your brand. It includes: #1. Logo: Basically what we are all familiar with. The visual symbol that represents your brand. #2. Colour palette: The consistent colors that evoke specific emotions and associations. #3. Typography: The fonts and styles that give your brand a unique look and feel. #4. Tone of voice: How you communicate with your audience, from formal to casual. #5. Imagery: The style of visuals, from photos to graphics, that reflect your brand’s values. #6. Values and messaging: The core principles and messages that guide how your brand interacts with the world. Together, these components create a cohesive brand experience that goes beyond visuals to connect emotionally with your audience. Your brand is more than a logo—it's how you make people feel and think about you! #BrandIdentity #Branding #Marketing #Communications